Associate Director, Comms Planning

Omnicom

. Develop audience-led communications plans .

Posted 11/6/2026full-timeNew York City • New York • United StatesSenior💰 $70,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing audience-led communications plans and translating client briefs into actionable business and communications objectives. Proficient in audience research, segmentation, and leveraging data insights to optimize media strategies and recommendations.

Highest-signal resume keywords

Communications PlanningAudience ResearchMedia StrategyClient Relationship ManagementPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationCustomer Journey MappingData AnalysisMedia PlanningIntegrated Media StrategyQuantitative ResearchQualitative ResearchCampaign OptimizationStorytellingInvestment Briefing

Soft Skills

CollaborationCoachingDecision-MakingTime ManagementProblem-Solving

Tools & Technologies

Presentation ToolsAnalysis ToolsAudience Research PlatformsMedia Research PlatformsOmni Tools

Industry Keywords

Agency ExperienceFinancial ServicesInsuranceDigital MediaSocial MediaVideo AdvertisingOut-of-Home AdvertisingAudio AdvertisingPartnershipsCultural Insights

About the role

Key responsibilities & impact

Develop audience-led communications plans
Translate client briefs into business and communications objectives, priority audiences and desired perception or behavior changes
Combine consumer, category, competitive and cultural insights to identify media opportunities
Develop communications frameworks covering channel roles, messaging context, sequencing, timing and investment priorities
Translate audience segmentation, personas and customer journeys into planning and activation choices
Use Omni and first-party, syndicated, platform and qualitative research to develop recommendations
Assess audience scale, addressability, overlap and data limitations with Data Strategy and activation teams
Engage Investment early to shape achievable recommendations balancing audience fit, reach, frequency, cost, timing and partner capabilities
Write briefs for Investment and activation teams and resolve gaps between strategic intent and execution
Collaborate with creative, social, sponsorship and agency partners
Own assigned workstreams from brief through recommendation and activation handoff
Coordinate priorities, inputs and deadlines across teams
Present recommendations to clients and internal teams and turn discussions into decisions
Define success measures and learning agendas with analytics and Investment
Translate campaign results and audience findings into optimization and future planning recommendations
Develop test opportunities with hypotheses and decision criteria
Coach junior colleagues, delegate work and review deliverables
Bring relevant media, technology and cultural developments into the team’s thinking

Requirements

What you’ll need

6+ years of relevant experience in communications planning, media strategy, integrated media planning or audience strategy, ideally within an agency
Experience leading planning workstreams on a complex account and turning business objectives into actionable recommendations
Strong understanding of audience research, segmentation and customer journeys
Ability to interpret quantitative and qualitative evidence and work effectively with data specialists
Broad knowledge of video, social, digital, audio, out-of-home and partnerships
Demonstrated partnership with Investment or activation teams, including briefing, evaluating proposals and navigating delivery constraints
Strong storytelling, presentation and client relationship skills
Proven ability to manage competing priorities, work independently and maintain quality in a fast-moving environment
Experience coaching or supervising junior colleagues
Proficiency in presentation and analysis tools and familiarity with audience and media research platforms
Omni experience is helpful; ability to learn new tools is essential
Bachelor’s degree or equivalent relevant experience
Insurance or financial services experience is helpful but not essential

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three days per week in the office, unless additional in-office days are directed
Equal employment opportunities
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