Associate Director, Creator Activation

Omnicom

. Own activation approach and execution for large-scale and/or high-complexity creator programs, from brief through post-campaign wrap .

Posted 11/4/2026full-timeUnited StatesSenior💰 $110,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing large-scale creator activations, ensuring alignment with brand objectives and compliance with industry standards. Strong leadership skills in coaching and performance management within a collaborative environment.

Highest-signal resume keywords

Influencer MarketingCreator Activation ManagementPaid Social AmplificationMeasurement and Reporting Best PracticesPeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creator Strategy DevelopmentCampaign ExecutionContent IdeationRisk IdentificationBudget TrackingContract CompliancePerformance OptimizationStakeholder ManagementTimeline ManagementCreator Ecosystem Understanding

Soft Skills

Organizational SkillsCommunication SkillsCoachingFeedback ManagementCollaboration

Tools & Technologies

Internal TrackersCampaign Management Platforms

Industry Keywords

Creator EcosystemSocial ActivationFTC GuidelinesAmplification StrategiesContent Review Processes

About the role

Key responsibilities & impact

Own activation approach and execution for large-scale and/or high-complexity creator programs, from brief through post-campaign wrap
Translate client objectives and creator strategies into activation plans, including creator mix, tiering, timelines, and deliverables
Ensure creator activations align with brand objectives, audience insights, platform best practices, FTC guidelines, paid amplification, and measurement frameworks
Identify risks, dependencies, and optimization opportunities; escalate and course correct as needed
Oversee creator sourcing, vetting, recommendations, outreach, negotiation, contracting, content review, approvals, and delivery timelines
Ensure executional excellence across creator onboarding, content ideation, feedback loops, reporting, recaps, and learnings
Partner with Paid Social teams to optimize creator content for amplification and performance
Directly manage Managers, Senior Specialists, and/or Specialists within Creator Activation
Set expectations for quality, timelines, and ownership; provide coaching, feedback, and performance management
Support career development and progression planning for junior team members
Act as escalation point for team challenges, resourcing needs, and workload balancing
Serve as activation counterpart to Account, Strategy, Creative, Investment, and Operations leads
Collaborate with Strategy partners to ensure creator strategies are executable at scale
Work with Investment and Finance partners on budget alignment, contract compliance, and accurate tracking and reconciliation
Maintain creator campaigns in internal trackers and platforms
Uphold documentation, contract, and approval best practices
Contribute to Omnicom Influencer’s creator activation standards, templates, and workflows
Support activation POVs, case studies, and internal knowledge sharing

Requirements

What you’ll need

6–8+ years of experience in influencer / creator marketing, social activation, or adjacent media roles
Demonstrated experience managing end-to-end creator activations across multiple platforms
Proven people management experience, including coaching and performance feedback
Strong understanding of creator ecosystems and platforms
Strong understanding of paid social amplification
Strong understanding of measurement and reporting best practices
Exceptional organizational, communication, and stakeholder management skills
Comfortable operating in a fast paced, highly collaborative, matrixed environment

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager
Equal employment opportunities