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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data and analytics within marketing and advertising, with a strong focus on consumer insights, audience segmentation, and media campaign optimization. Proven leadership in mentoring teams and delivering actionable insights through effective communication and presentation skills.
Highest-signal resume keywords
Data And Analytics ExperienceMarketing Analytics KnowledgeAudience-Based MarketingLeadership And MentoringCommunication And Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytic TechniquesMeasurement Plan DevelopmentConsumer SegmentationMedia Plan DevelopmentBudgetingRevenue ForecastingROI DevelopmentProject ManagementCritical ThinkingProblem-Solving
Soft Skills
Client Relationship ManagementTraining And CoachingOrganizationDetail OrientationPrioritization
Certifications & Qualifications
University Degree
Industry Keywords
AdvertisingManagement ConsultingDigital ConsultingIntegrated MarketingData-Driven AdvertisingAgency-Side Media Campaign Planning
About the role
Key responsibilities & impact- Build and develop a deep understanding of clients’ strategic issues, initiatives and competitive position
- Ensure analytics efforts produce clear, compelling and actionable insights and narratives
- Participate in measurement plan development and execution
- Ensure timely follow-through on scheduled and ad hoc deliverables
- Generate and communicate insights using sophisticated analytic techniques
- Recommend and implement research to support consumer insight gathering and strategic processes
- Identify opportunities to continuously improve processes
- Lead, mentor and train analysts and managers
- Present reports, POVs and other materials to clients by phone and in person
- Contribute to consumer segmentation and audience identification and exploration
- Design tests to measure the incremental impact of media on business outcomes
- Manage cross-functional day-to-day tasks and priorities
- Partner with Planning and Investment teams on annual budget setting, media plan development and budget/plan optimization
- Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps and establish skill-building goals
- Keep current with industry trends and developments through research and training
Requirements
What you’ll need- University degree
- 5–7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Industry knowledge in marketing analytics and data
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development
- Knowledge of audience-based marketing and data-driven advertising
- Analytic skills, critical thinking and problem-solving skills
- Proven leadership ability and strong client relationship experience
- Stellar communication and presentation skills
- Ability to train and coach colleagues
- Organization, detail orientation, prioritization, business writing and presenting, conducting analysis, and project management skills
- Comfort working in ambiguous situations
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Comp & perks- Hybrid work arrangement
- Minimum three days per week working in the office
- Inclusive team environment
- Equal employment opportunities