Associate Director – Performance Strategy and Planning

Omnicom

. Lead day-to-day management of cross-channel performance marketing initiatives across Paid Search, Paid Social, Digital/Google Demand Gen, Affiliate, and other channel teams .

Posted 9/30/2026full-timeUnited StatesSenior💰 $70,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a strong focus on cross-channel campaign management, data analysis, and client relationship leadership. Proficient in budget management and strategic recommendations to optimize marketing initiatives.

Highest-signal resume keywords

Performance MarketingCross-Channel Campaign ManagementData AnalysisClient Relationship ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementPaid Social OptimizationCampaign OptimizationPerformance MeasurementData SynthesisAnalytical SkillsEcommerce UnderstandingMTA MethodologyMMM MethodologyIncrementality Testing

Soft Skills

Excellent Communication SkillsInfluencing Cross-Functional TeamsLeadershipPresentation SkillsProblem-Solving

Tools & Technologies

Google AdsMicrosoft AdvertisingMeta Ads ManagerGoogle Demand GenMicrosoft ExcelAnalytics ToolsReporting Tools

Industry Keywords

Digital MediaPerformance MarketingRetail ExperienceEcommerce LandscapeAgency Environment

About the role

Key responsibilities & impact

Lead day-to-day management of cross-channel performance marketing initiatives across Paid Search, Paid Social, Digital/Google Demand Gen, Affiliate, and other channel teams
Provide strategic direction by evaluating performance, identifying optimization opportunities, aligning pacing and budget priorities, and ensuring timely execution
Lead channel and cross-channel performance analysis to identify trends, opportunities, risks, and strategic recommendations
Develop performance insights, executive-ready narratives, strategic recommendations, recurring reports, presentations, and client communications
Partner with Planning, Budget Management, Marketing Science, Digital/Google Demand Gen, and channel activation teams on holistic media recommendations and investment decisions
Lead cross-functional workstreams, manage deliverables, communicate performance updates, and drive execution of optimizations and strategic initiatives
Own budget stewardship and forecasting across assigned workstreams
Export, synthesize, and analyze data from media platforms and reporting sources
Translate performance data into clear recommendations for clients, internal stakeholders, and the Senior Director
Serve as a primary client contact, leading meetings, presentations, and day-to-day communications
Lead cross-channel projects and strategic initiatives with clear ownership, timelines, and accountability
Drive continuous improvement across campaign performance, reporting, workflows, and cross-functional processes
Develop understanding of the client’s business, promotional calendar, product priorities, and ecommerce landscape
Apply and help interpret MTA, MMM, incrementality testing, and other performance measurement methodologies
Report directly to the Senior Director

Requirements

What you’ll need

4+ years of experience in performance marketing, digital media, or a related field, preferably within an agency environment
Previous hands-on experience managing and optimizing Paid Search campaigns strongly preferred; significant hands-on Paid Social experience also considered
Deep understanding of digital media platforms, campaign optimization, budget management, and performance measurement
Advanced analytical skills and experience working with large data sets
Ability to independently export, manipulate, synthesize, and analyze data from multiple platforms and reporting sources
Experience leading cross-channel digital media programs and partnering with multiple activation teams
Demonstrated experience independently leading client relationships, presentations, and day-to-day communications
Proven ability to influence cross-functional teams, prioritize competing business needs, and lead complex initiatives
Excellent written and verbal communication skills
Advanced knowledge of Microsoft Excel
Retail and/or ecommerce client experience preferred
Familiarity with MTA, MMM, incrementality testing, and other media measurement methodologies is a plus, not required
Experience with Google Ads, Microsoft Advertising, Meta Ads Manager, Google Demand Gen, and relevant analytics and reporting tools preferred

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three days per week in the office
Equal employment opportunity policy