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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in POC media planning, buying, and account management, with a strong focus on client relationship management and team leadership. Proven ability to drive strategic initiatives, optimize campaign performance, and enhance operational efficiencies.
Highest-signal resume keywords
POC Media PlanningClient Relationship ManagementTeam LeadershipStrategic ThinkingCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningMedia BuyingAccount ManagementPerformance MeasurementBudget ManagementAnalytical SkillsProblem-Solving SkillsCross-Functional Team LeadershipOperational Workflow ManagementCampaign Analysis
Soft Skills
Excellent Communication SkillsCoachingPresentation SkillsTime ManagementAdaptability
Tools & Technologies
Industry Measurement ToolsResearch ToolsPlanning Tools
Industry Keywords
Media Agency EnvironmentClient Business DevelopmentMarketplace InsightsConsumer TrendsOperational Efficiencies
About the role
Key responsibilities & impact- Lead the development and execution of strategic POC media plans aligned with client business objectives
- Serve as a senior point of contact for clients, agency partners, and media vendors
- Oversee campaign planning, implementation, optimization, and post-campaign analysis across a portfolio of accounts
- Provide leadership, coaching, and performance management for Managers, Associates/Account Executives, and other team members
- Ensure adherence to planning processes, operational workflows, and client deliverables
- Identify opportunities to grow existing client business and support new business development
- Present strategic recommendations, marketplace insights, industry trends, and performance results to clients and senior stakeholders
- Drive process improvements and operational efficiencies
- Monitor industry developments, emerging media opportunities, and evolving consumer trends
- Partner with agency leadership on strategic initiatives, cross-functional projects, and organizational growth opportunities
Requirements
What you’ll need- Bachelor’s degree or equivalent professional experience
- 7–10 years of experience in media planning, buying, account management, or related fields
- Preferably experience within POC or a media agency environment
- Demonstrated success managing client relationships and leading large-scale media programs
- Proven experience developing and managing high-performing teams
- Strong strategic thinking, analytical, and problem-solving skills
- Excellent written, verbal, and presentation skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Deep understanding of POC media planning, buying, measurement, and marketplace dynamics
- Experience managing significant client budgets and driving account growth
- Experience leading cross-functional teams and agency initiatives
- Familiarity with industry measurement, research, and planning tools
Benefits
Comp & perks- Minimum three days per week in-office policy, unless additional in-office days are directed
- Equal employment opportunity protections