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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing integrated social media strategies that align with business objectives and audience insights, while leveraging data analytics to drive engagement and conversion. Proven ability to lead teams and manage client relationships effectively, providing strategic recommendations based on performance analysis and market trends.
Highest-signal resume keywords
Social Media Strategy DevelopmentData Analysis and InsightsClient ManagementSocial Listening ToolsDigital Marketing Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyDigital MarketingContent DevelopmentPerformance AnalysisKPI DefinitionCrisis CommunicationsAudience InsightsCampaign ManagementEngagement FrameworksIntegrated Communications
Soft Skills
Analytical MindsetPresentation SkillsFacilitation SkillsCommunication SkillsLeadership
Tools & Technologies
Social Listening ToolsPlatform Ad ManagersContent Scheduling Tools
Industry Keywords
Social MediaBrand PositioningEmerging TrendsCreator EcosystemsPaid Social Best Practices
About the role
Key responsibilities & impact- Lead the development of integrated social media strategies aligned with business objectives, brand positioning, audience insights, and broader marketing initiatives
- Translate consumer, cultural, social listening, and performance data into actionable insights for content, campaign, community management, creator, and paid social strategies
- Develop channel-specific content and engagement frameworks
- Identify the appropriate role for each platform and optimize strategies to drive awareness, consideration, engagement, and conversion
- Define measurement plans, KPIs, and reporting frameworks
- Analyze performance and deliver strategic recommendations to improve business and social outcomes
- Serve as the primary strategic partner to the largest social media client
- Provide thought leadership, proactive recommendations, and guidance on social trends, platform evolution, content opportunities, and competitive activity
- Manage direct reports
- Support existing clients and new business initiatives
Requirements
What you’ll need- 7+ years of experience dedicated to social media strategy, digital marketing, or integrated communications, preferably at an agency
- Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends, and paid social best practices
- Strong analytical mindset with the ability to synthesize data, research, and cultural insights into clear strategic direction
- Proven experience leading large, complex client businesses and influencing cross-functional teams to deliver integrated marketing solutions
- Exceptional presentation, facilitation, and client management skills with the ability to communicate effectively at both working team and executive levels
- Experience with issues management, social listening, and crisis communications
- Working experience with social listening tools, platform ad managers, and content scheduling tools
- A bachelor's degree in journalism, advertising, strategic communications, or public relations or relevant experience
Benefits
Comp & perks- Hybrid work arrangement
- Employees work in the office a minimum of three days a week, unless additional in-office days are directed
- Inclusive workplace and equal employment opportunities