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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital advertising campaigns across platforms such as Meta, TikTok, Reddit, and Snapchat, while leveraging analytical skills to pull performance reports and insights. Proficient in tools like Google Ads and Bing Ads, with a strong foundation in SEM and SEO principles.
Highest-signal resume keywords
Digital Advertising ManagementGoogle Ads ProficiencyPerformance AnalysisStrong Communication SkillsProactive Problem-Solving
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AdvertisingSEMSEOPaid SearchPaid SocialData AnalysisReportingCampaign ManagementAudience TargetingOptimization
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationFlexibilityAdaptabilityCritical Thinking
Tools & Technologies
Google AdsBing Ads EditorSearch Ads 360ExcelWordPowerPoint
Industry Keywords
Online MarketingPerformance ReportsInsertion OrdersCompetitive AnalysisCampaign Optimization
About the role
Key responsibilities & impact- Set up and manage ads and targeting across Meta, TikTok, Reddit, and Snapchat
- Pull and analyze audience and performance reports
- Support weekly and ad hoc reporting
- Compile campaign screenshots and QA reporting data
- Manage insertion orders and accounting details
- Support paid search campaigns across Google, Bing, and YouTube
- Work in Google Ads, Bing Ads Editor, and Search Ads 360
- Monitor daily performance and assist with optimizations
- Pull data, build reports, and support billing and insertion orders
- Compile competitive insights and analysis
Requirements
What you’ll need- Bachelor’s degree or relevant experience
- Interest or experience in online marketing; paid search or paid social is a plus
- Basic understanding of SEM, SEO, display, and paid social
- Proficient in Excel and Word; PowerPoint is a plus
- Strong written and verbal communication
- Flexible and adaptable in fast-moving environments
- Proactive problem-solving and sharp critical thinking
Benefits
Comp & perks- Hybrid work arrangement
- Omnicom policy requires employees to work in the office a minimum of three days per week, unless additional in-office days are directed
- Equal employment opportunities
