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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative writing and social media copy development across various platforms, with a strong ability to adapt tone and style for diverse audiences while adhering to brand guidelines.
Highest-signal resume keywords
Creative WritingSocial Media Copy DevelopmentPortfolio CreationSelf-EditingContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent CreationCommunity ManagementBloggingSocial Media StrategyVisual Asset DevelopmentInfographic DesignPresentation SkillsScript WritingProofreading
Soft Skills
Self-MotivatedDeadline-DrivenStrong Decision-Making SkillsResourcefulGreat Sense of Humor
Tools & Technologies
InstagramTikTokTwitterLinkedInYouTubeFacebookTwitchReddit
Industry Keywords
Health and WellnessDigital-First ThinkingEmerging Storytelling TechniquesBrand ExpressionSocial Trends
About the role
Key responsibilities & impact- Develop creative concepts and copy for paid and organic social posts, visual assets, PR materials, presentations, scripts, infographics, and other media
- Write copy for platforms including IG, TikTok, Twitter, LinkedIn, YouTube, Facebook, Twitch, and Reddit
- Collaborate with art directors, designers, strategists, and other team members
- Translate product details into engaging, customer-friendly copy
- Adapt writing style and tonality for different audiences
- Self-edit and proofread copy
- Present creative work internally to teammates
- Ensure creative work adheres to brand guidelines
- Maintain strong knowledge of product details and benefits
- Incorporate feedback from creative directors, colleagues, clients, and legal teams
Requirements
What you’ll need- Portfolio required; may include spec work, college work, and creative writing
- Passion for creative writing, social media, and digital-first thinking
- Fluency in the copy specifics of IG, TikTok, Twitter, LinkedIn, YouTube, Facebook, Twitch, Reddit, and other social platforms
- Interest in leveraging AI to strengthen writing
- Self-motivated and deadline-driven, with willingness to push creative boundaries
- Great sense of humor that translates into thumb-stopping social copy
- Knowledge of the latest social trends and emerging storytelling and brand-expression techniques
- Passion for health and wellness
- Strong decision-making skills
- Strong aptitude for self-organization
- Ability to multitask, manage own time, and perform in a fast-paced, deadline-oriented environment
- Resourceful with eagerness to learn and grow
- Bonus skills: content creation, community management, and/or blogging
Benefits
Comp & perks- Employee experience programs, policies, and events
- Growth and career advancement opportunities
- Visibility with senior management and personal career investment
- Access to world-class resources and cutting-edge marketing approaches through the global network
