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Director, Analytics
Omnicom. Partner with teams to service client research and analytics requests, design approaches, lead teams through earned and social media analyses, and answer internal and external stakeholder questions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analytics to inform strategic communications and marketing campaigns, with a strong focus on social listening, AI-powered analytics, and translating data into actionable insights. Proven ability to manage teams, engage clients, and develop measurement frameworks across various media sources.
Highest-signal resume keywords
Analytics ExpertiseSocial ListeningAI-Powered AnalyticsBusiness DevelopmentTeam Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarketing AnalyticsDigital AnalyticsMulti-Channel AnalysisCampaign Performance MeasurementMeasurement Framework DevelopmentData SynthesisStrategic Insights TranslationClient Deliverable ProductionAnalytics Reporting
Soft Skills
CollaborationClient Relationship ManagementMentoringOwnershipCommunication
Tools & Technologies
Digital Marketing Analytics ToolsSyndicated Research PlatformsSocial Listening PlatformsAI Analytical Tools
Industry Keywords
PR AgencyMatrixed Work EnvironmentStakeholder EngagementData-Driven Decision-MakingClient Outreach
About the role
Key responsibilities & impact- Partner with teams to service client research and analytics requests, design approaches, lead teams through earned and social media analyses, and answer internal and external stakeholder questions
- Manage team workloads to deliver compelling analytics reports and insights that help clients understand trends and actionable implications
- Test and deploy AI-powered analytical tools to analyze client and publicly available data
- Participate in new business and organic client growth through stakeholder engagement, client outreach, and solutions mapping
- Maintain knowledge of established and new-to-market digital marketing analytics tools and platforms, including syndicated research and social listening platforms
- Evangelize data analytics that inform data-driven decision-making internally, with clients, and with agency partners
- Develop and apply strategic measurement frameworks across earned, social, owned, and other media sources
- Translate client requests into measurement research and analytics findings into actionable communications strategy insights
- Oversee production of client deliverables integrating insights from multiple analyses
- Formalize solutions for recurring client asks, develop analytics capabilities, and establish AI best practices and workflows
- Develop reasoning platforms that translate data findings into accessible insights for different audiences
- Conduct proactive outreach to non-analytics staff to share solutions and resolve client challenges
- Manage responsibilities of junior team members
Requirements
What you’ll need- Experienced in using analytics to inform strategic learning and communications campaigns
- Experience in an analytics team within a PR agency or similarly matrixed work environment
- Demonstrated experience in business development
- Skilled in social listening and earned media analyses
- Demonstrated expertise translating data and research into strategic insights and recommendations
- 5+ years of relevant full-time experience as an independent contributor
- 4+ years managing direct reports
- Experience engaging and collaborating with clients and internal teams in an agency or matrixed analytics team
- Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
- Experience analyzing and synthesizing data from first-party and third-party sources
- Ability to work independently and collaboratively
- Ability to take ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff
Benefits
Comp & perks- Hybrid work arrangement with a minimum of three days per week in the office, subject to local law and agency or manager direction
- Equal employment opportunities