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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data and analytics within marketing, focusing on audience-based marketing, media planning, and strategic insights. Proven leadership in mentoring teams and driving innovative marketing solutions through data-driven decision-making.
Highest-signal resume keywords
Data And Analytics ExperienceAudience-Based MarketingIntegrated MarketingLeadership And MentoringClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalyticsMedia PlanningBudgetingROI DevelopmentConsumer SegmentationAnalytic TechniquesProblem-SolvingStrategic Insight GenerationMeasurement Plan DevelopmentData Solutions
Soft Skills
Critical ThinkingCommunication SkillsPresentation SkillsCoaching And TrainingProactive Solution Development
Tools & Technologies
Data LakesData Clean Rooms1st Party Data Solutions3rd Party Data Solutions
Industry Keywords
Marketing AnalyticsAdvertisingDigital ConsultingConsumer Insight GatheringMedia Campaign Planning
About the role
Key responsibilities & impact- Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
- Ensure analytics efforts produce clear, compelling, actionable insights and sophisticated narratives
- Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing optimization
- Lead measurement plan development and execution
- Anticipate client needs and proactively develop solutions
- Ensure timely completion of scheduled and ad hoc deliverables
- Generate and communicate actionable insights through sophisticated analytic techniques
- Recommend and implement research supporting consumer insight gathering and strategic processes
- Identify opportunities to continuously improve processes
- Lead, mentor, and train managers and ADs
- Contribute to consumer segmentation and audience identification and exploration
- Design tests to measure the incremental impact of media on business outcomes
- Provide ad hoc support to solve broad strategic marketing problems
- Provide methodological support, coaching, training, and advice to direct reports and broader agency teams
- Assess direct-report capabilities, provide career-growth roadmaps, and establish goals to expand skills
Requirements
What you’ll need- A university degree
- 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Industry knowledge in marketing analytics and data, including 1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Expertise in audience-based marketing and data-driven advertising
- Analytic skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics
- Problem-solving skills to drive issues to resolution
- Proven leadership ability and strong client relationship experience
- Strong communication and presentation skills
- Ability to translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues in business writing, presenting, analysis, project management, scope, budgeting, and timing
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Comp & perks- Hybrid work arrangement
- Office attendance policy with a minimum of three days per week
- Equal employment opportunities
- Inclusive team environment
- Career growth and skills development through coaching, training, and mentoring