Director, Business Analytics

Omnicom

. Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position .

Posted 11/4/2026full-timeUnited StatesLead💰 $145,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics and data-driven advertising, with a strong focus on audience-based marketing and integrated media planning. Proven leadership in mentoring teams and delivering actionable insights through sophisticated analytic techniques.

Highest-signal resume keywords

Marketing Analytics ExpertiseAudience-Based MarketingData-Driven AdvertisingLeadership and MentoringAnalytic Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisBudgetingRevenue ForecastingROI DevelopmentConsumer SegmentationMeasurement Plan DevelopmentMedia Plan DevelopmentStrategic Problem SolvingPresentation SkillsProject Management

Soft Skills

Critical ThinkingCommunication SkillsClient Relationship ManagementCoaching and TrainingProactive Solution Development

Tools & Technologies

Data LakesData Clean Rooms1st Party Data Solutions3rd Party Data Solutions

Industry Keywords

Integrated MarketingMedia Campaign PlanningAdvertisingDigital ConsultingConsumer Insight Gathering

About the role

Key responsibilities & impact

Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
Ensure analytics efforts produce clear, compelling, and actionable insights and sophisticated narratives
Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and budget/plan optimization
Lead measurement plan development and execution
Anticipate client needs and proactively develop solutions
Ensure timely follow-through on scheduled and ad hoc deliverables
Generate and communicate actionable insights through sophisticated analytic techniques
Recommend and implement research supporting consumer insight gathering and strategic processes
Identify opportunities to continuously improve processes
Lead, mentor, and train managers and ADs
Contribute to consumer segmentation and audience identification/exploration
Design tests measuring the incremental impact of media on business outcomes
Provide ad hoc support solving broad strategic marketing problems
Provide methodological support, coaching, training, and advice to direct reports and broader agency teams
Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and establish skill-development goals

Requirements

What you’ll need

Industry knowledge in marketing analytics and data, including 1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user-level data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Expertise in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, and ability to clarify strategic and operational data and analytics issues
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills
Ability to translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues in business writing and presenting, conducting analysis, and project management
University degree
7+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

Comp & perks

Hybrid work arrangement
Minimum three days per week working in the office, unless additional in-office days are directed
Equal employment opportunities