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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in campaign impact analytics, focusing on multi-channel measurement and actionable insights. Proven ability to lead teams, develop measurement plans, and manage vendor relationships to enhance client outcomes.
Highest-signal resume keywords
Campaign Impact AnalyticsMulti-Channel MeasurementTeam Coaching and ManagementVendor Selection and RFP ManagementAnalytics Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign MeasurementData AnalysisMeasurement Plan DevelopmentQuality Assurance of ReportsActionable Insights Generation
Soft Skills
LeadershipCollaborationCommunication
Tools & Technologies
Media Analytics Tools
Industry Keywords
Beverage IndustryEmerging Measurement MethodologiesClient OperationsNew Business Development
About the role
Key responsibilities & impact- Direct a significant portion of campaign impact analytics work for a premier beverage client with a portfolio of brands
- Build, scale, and elevate a holistic, multi-channel approach to campaign impact measurement
- Coach managers responsible for deliverables on each brand team
- Report directly to the Group Director, Growth Analytics
- Develop client-specific measurement plans
- Manage day-to-day campaign impact analytics requirements and workflow
- Ensure the quality and actionability of campaign reports, insights, and recommendations
- Own and present selected multi-brand, portfolio-level projects to senior media leadership
- Keep the client informed about emerging measurement methodologies
- Provide research vendor points of view, manage vendor selection, and conduct RFPs as appropriate
- Manage and train the Growth Analytics team in media analytics fundamentals and tools
- Ensure best-practice application of analytics approaches and benchmarks
- Collaborate with Initiative craft leads on data-driven Strategy, Communications Design, and Partnerships
- Work with Initiative account management and client operations to identify opportunities to better support client needs
- Contribute to new business as required
Requirements
What you’ll need- Experience directing campaign impact analytics work
- Experience building, scaling, and elevating holistic, multi-channel campaign impact measurement
- Experience coaching managers responsible for brand-team deliverables
- Ability to develop client-specific measurement plans
- Ability to manage day-to-day campaign impact analytics requirements and workflow
- Ability to ensure the quality and actionability of campaign reports, insights, and recommendations
- Ability to own and present multi-brand, portfolio-level projects to senior media leadership
- Knowledge of emerging measurement methodologies
- Ability to evaluate research vendors, provide vendor points of view, and manage vendor selection and RFPs
- Ability to manage and train Growth Analytics teams in media analytics fundamentals and tools
- Knowledge of analytics best practices and benchmarks
- Ability to collaborate with craft leads, account management, and client operations
- Ability to contribute to new business efforts
Benefits
Comp & perks- Hybrid work arrangement with a minimum of three days per week in the office, unless additional in-office days are directed
- Equal employment opportunities
- Inclusive team environment
- Recruitment privacy protections