Director, Integrated Media Planning

Omnicom

. Build fluency in the business, portfolio, categories, consumers, retail and commerce context, competitive environment, and growth priorities .

Posted 10/28/2026full-timeAtlanta • United StatesLead💰 $90,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in integrated media planning, strategic leadership, and team management, with a strong focus on consumer packaged goods and full-funnel media strategies. Proficient in leveraging data, analytics, and AI-enabled tools to drive commercial outcomes and optimize investment strategies.

Highest-signal resume keywords

Integrated Media PlanningStrategic LeadershipConsumer Packaged Goods (CPG)Digital Platforms and Ad TechnologyAI-Enabled Tools and Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full-Funnel StrategyMedia Financial StewardshipData AnalyticsMeasurement FrameworksScenario Planning

Soft Skills

Stakeholder CommunicationTeam ManagementChange ManagementRelationship Building

Tools & Technologies

AI-Enabled ToolsAutomation ToolsConnected Data Tools

Industry Keywords

Consumer DynamicsRetail DynamicsCommerce DynamicsInvestment Stewardship

About the role

Key responsibilities & impact

Build fluency in the business, portfolio, categories, consumers, retail and commerce context, competitive environment, and growth priorities
Lead annual, quarterly, and in-market planning
Connect commercial objectives, brand positioning, audience needs, cultural context, and media’s role in the marketing mix
Frame strategic choices, scenarios, and trade-offs for senior stakeholders
Lead audience-first, full-funnel media strategies across paid, owned, earned, and partner ecosystems
Balance long-term brand building with near-term performance
Connect media planning with commerce, CRM, creative, content, data, technology, analytics, and measurement specialists
Oversee investment stewardship, budget governance, scenario planning, and financial accuracy
Integrate consumer, category, retail, competitive, platform, and campaign evidence into recommendations
Set measurement frameworks linking media delivery to brand, engagement, conversion, and commercial outcomes
Establish test-and-learn priorities and apply findings to future investment
Guide adoption of platform capabilities, automation, AI-enabled and agentic workflows, and connected data tools
Assess, pilot, scale, or stop innovative approaches based on value, feasibility, and risk
Lead, coach, and develop planning talent
Build trusted relationships across client teams, agency disciplines, media partners, markets, and external collaborators
Drive change in planning methods, capabilities, and ways of working

Requirements

What you’ll need

9+ years of integrated media planning experience, including significant strategic leadership and team management
Experience with consumer packaged goods (CPG) brands or categories
Understanding of consumer, retail or commerce dynamics and commercial outcomes
Ability to set integrated, full-funnel strategy and manage complex, multi-channel investment across brand and performance objectives
Strong working knowledge of digital platforms, audience and identity approaches, data, ad technology, analytics, measurement, and media financial stewardship
Experience translating research and measurement into decisions
Experience communicating recommendations to senior stakeholders
Experience managing ambiguity and change
Practical fluency with AI-enabled tools and automation
Ability to evaluate AI outputs, protect quality, and apply human judgment
Bachelor’s degree or equivalent combination of education and relevant experience

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office for a minimum of three days a week, unless additional in-office days are directed
Equal employment opportunity