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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in integrated media strategy and planning, with a strong focus on audience-first approaches and the ability to connect client business goals with consumer insights. Proficient in utilizing media planning platforms to inform investment decisions and articulate media recommendations effectively.
Highest-signal resume keywords
Integrated Media StrategyInvestment PlanningClient-Facing PresentationOmni Investment + Channel PlannerMedia Mix and Planning Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media StrategyInvestment AllocationChannel PlanningPerformance InsightsAudience-First StrategyAnalytical CapabilitiesStrategic Planning
Soft Skills
StorytellingClient EngagementCommunication
Tools & Technologies
OmniMediaoceanSTRATACore DirectNielsenComscoreKantar
Industry Keywords
Full-Funnel MarketingNational and Local MarketsDigital MediaStreaming/CTVSocial MediaAudio AdvertisingOut-Of-Home (OOH)
About the role
Key responsibilities & impact- Develop full-funnel national and local market plans across linear TV, streaming/CTV, digital, social, audio and OOH
- Use Omni Investment + Channel Planner to inform channel strategy, investment allocations and recommendations
- Lead client-facing strategy, planning and investment discussions
- Clearly articulate media recommendations
- Apply in-market learnings and performance insights to evolve channel planning and future investment decisions
- Lead audience-first media strategy across key accounts across national and local markets
- Connect client business goals, consumer insights, channel strategy and investment
Requirements
What you’ll need- 7-10+ years of integrated media strategy and planning experience
- Strong strategic, analytical and investment planning capabilities
- Confident client-facing presenter and storyteller
- Experience with media mix and planning platforms; Omni experience strongly preferred
- Working knowledge of Mediaocean, STRATA, Core Direct, Nielsen, Comscore and/or Kantar
Benefits
Comp & perks- Hybrid work arrangement
- Minimum three days per week in the office
- Equal employment opportunities