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About the role
Key responsibilities & impact- Own the Social function for a book of clients and assist in leading the function for the region
- Develop overall paid media strategy and grow clients’ businesses through additional Social channels
- Ensure team execution meets and exceeds client expectations
- Manage and lead Social team members on client teams
- Determine efficient use of Social resources and succession-plan for resources
- Identify training and development needs and build training materials
- Develop processes, methodologies, best practices, and frameworks
- Consult with client teams on best practices and new approaches
- Lead hiring for Social team members
- Oversee onboarding of new clients within the office location
- Ensure integration with other functional teams
- Serve as primary account contact with the Center of Excellence for agency-wide social knowledge sharing
- Increase and expand paid media services for clients
- Identify and test new channels and products
- Align Social strategy with clients’ business goals and merchandise impact
- Support business development pitches with oversight and guidance
- Lead practice, product, and service development initiatives
- Identify and develop new processes, strategies, and frameworks
- Oversee alpha/beta testing, analyze results, and share learnings
- Lead POV development for new products and enhancements
- Identify and evaluate new channels, products, and technology providers
- Manage development and testing of products and services
- Act as main point of contact and escalation point for technology partners and social networks
- Keep client teams informed about provider updates, products, and engine enhancements
- Coordinate provider presentations, QBRs, and related certifications
- Partner with social, strategy/planning, Search, Programmatic Video/Display, media, and marketing sciences teams
- Report into the Client Business Lead
Requirements
What you’ll need- Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
- 7+ years of business experience
- 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space
- Proactive self-starter
- General knowledge of direct and brand marketing principles and strategies
- Deep understanding of the interactive marketing landscape
- Polished presentation, communication, and analytical skills
- Strong organizational skills and ability to manage multiple projects at once
- Online media sales and/or interactive ad agency experience
- Knowledge of distinguishing features from benefits and selling and delivering value
Benefits
Comp & perks- Hybrid work arrangement
- Opportunity to grow the agency and yourself
- Collaboration with over 4,000 colleagues in 80+ offices worldwide
- Freedom to collaborate and try new things
- Opportunity to help grow the digital offering
- Workplace that values personal passions alongside work
- Inclusive workplace and equal employment opportunities