Group Director, Business Analytics

Omnicom

. Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps .

Posted 10/15/2026full-timeUnited StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and data-driven advertising, with a strong focus on audience strategy, measurement, and the ability to translate complex data into actionable insights. Proven leadership in mentoring teams and managing client relationships while driving strategic marketing initiatives.

Highest-signal resume keywords

Marketing Analytics ExpertiseAudience-Based MarketingData-Driven AdvertisingLeadership and MentoringClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisAudience SegmentationMeasurement Plan DevelopmentBudgetingRevenue ForecastingROI DevelopmentCritical ThinkingProblem-SolvingSolution DevelopmentIntegrated Marketing

Soft Skills

Communication SkillsPresentation SkillsCoaching AbilityProject ManagementPrioritization

Tools & Technologies

Data LakesData Clean Rooms1st Party Data Solutions3rd Party Data Solutions

Industry Keywords

Marketing AnalyticsConsumer SegmentationMedia Campaign PlanningDigital ConsultingAdvertising

About the role

Key responsibilities & impact

Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps
Lead consumer segmentation and audience identification processes
Advise client leads and senior clients on audience strategy, measurement, and advanced analytics
Share perspectives on industry changes in data and analytics, including future measurement, clean rooms, and attention measurement
Lead development and ongoing revision of measurement plans
Translate complex concepts and analytic solutions into compelling data stories with actionable conclusions
Identify growth opportunities at brand and portfolio levels and support adoption of new analytics technologies
Investigate the impact of new data sources and technologies on marketing and relevant verticals
Provide ad hoc support to solve broad strategic marketing problems
Lead and mentor direct reports, assess capabilities, establish career-growth roadmaps, and set goals
Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing optimization
Recruit new talent
Research industry trends, engage in training, and attend industry events

Requirements

What you’ll need

Industry knowledge in marketing analytics and data, including 1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Expertise in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, problem-solving, and solution development related to data and analytics
Proven leadership ability and strong client relationship experience
Stellar communication and presentation skills
Ability to train and coach colleagues, prioritize work, conduct analysis, and manage project scope, budgeting, and timing
A university degree
11+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office a minimum of three days a week, unless additional in-office days are directed
Equal employment opportunities