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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data and analytics within marketing, including audience-based marketing and integrated media strategies. Proven ability to lead teams, develop insights, and communicate effectively with clients while managing complex projects.
Highest-signal resume keywords
Data And Analytics ExperienceAudience-Based MarketingIntegrated Marketing StrategiesLeadership And MentoringStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalyticsMarketing AnalyticsBudgetingRevenue ForecastingROI DevelopmentAnalytic TechniquesConsumer SegmentationMedia Plan DevelopmentProject ManagementCritical Thinking
Soft Skills
Problem-SolvingClient Relationship ManagementCoachingTrainingPresentation Skills
Tools & Technologies
Data LakesData Clean Rooms1st-Party Data Solutions3rd-Party Data SolutionsEmerging Technologies
Industry Keywords
AdvertisingManagement ConsultingDigital ConsultingMarketingMedia Campaign Planning
About the role
Key responsibilities & impact- Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
- Participate in measurement plan development and execution
- Ensure timely follow-through on scheduled and ad hoc deliverables
- Generate and communicate clear, compelling, actionable insights using sophisticated analytic techniques
- Lead, mentor, and train analysts and direct reports
- Present reports, POVs, and other materials to clients by phone and in person
- Contribute to consumer segmentation and audience identification/exploration
- Design tests to measure the incremental impact of media on business outcomes
- Manage cross-functional day-to-day tasks and priorities
- Provide methodological support, coaching, training, and advice to agency teams
- Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
- Recruit new talent
- Assess direct-report capabilities, provide career-growth roadmaps, and establish skill-development goals
- Monitor industry trends through research, training, and industry events
Requirements
What you’ll need- University degree
- 3–4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Industry knowledge in marketing analytics and data, including 1st- and 3rd-party data solutions, data lakes, data clean rooms, and aggregated and user-level data
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
- Expertise in audience-based marketing and data-driven advertising
- Analytic skills, critical thinking, and problem-solving skills
- Proven leadership ability and strong client relationship experience
- Strong communication and presentation skills
- Ability to train and coach colleagues in business writing, presenting, analysis, and project management
- Comfort working in ambiguous situations
- Passion for adopting emerging technologies in advertising
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Comp & perks- Hybrid work arrangement
- Work in the office a minimum of three days a week
- Equal employment opportunities
- Inclusive team environment
- Talent development opportunities
