Manager, Business Analytics

Omnicom

. Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position .

Posted 9/18/2026full-timeBurbank • California • United StatesMid-LevelSenior💰 $50,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and data solutions, with a strong focus on audience-based marketing and data-driven advertising. Proven ability to lead teams, communicate insights effectively, and manage cross-functional projects to drive business outcomes.

Highest-signal resume keywords

Marketing Analytics ExpertiseAudience-Based MarketingData-Driven AdvertisingLeadership and Team DevelopmentStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisBudgetingRevenue ForecastingROI DevelopmentAnalytic TechniquesConsumer SegmentationMedia Plan DevelopmentProject ManagementCritical ThinkingProblem-Solving

Soft Skills

Client Relationship ManagementTraining and CoachingPresentation SkillsAdaptability in Ambiguous Situations

Tools & Technologies

Data LakesData Clean Rooms1st-Party Data Solutions3rd-Party Data Solutions

Certifications & Qualifications

University Degree

Industry Keywords

Integrated MarketingMedia Campaign PlanningAdvertisingDigital ConsultingManagement Consulting

About the role

Key responsibilities & impact

Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
Participate in measurement plan development and execution
Ensure timely follow-through on scheduled and ad hoc deliverables
Generate and communicate clear, compelling, and actionable insights using sophisticated analytic techniques
Lead, mentor, and train analysts and direct reports
Present reports, POVs, and other materials to clients by phone and in person
Contribute to consumer segmentation and audience identification and exploration
Design tests to measure the incremental impact of media on business outcomes
Manage cross-functional day-to-day tasks and priorities
Provide methodological support, coaching, training, and advice to agency teams
Partner with Planning and Investment teams on annual budget setting, media plan development, and budget and plan optimization
Assess direct-report capabilities, provide career-growth roadmaps, and set goals to expand skills
Monitor industry trends through research, training, and industry events
Take on ad hoc assignments, projects, and responsibilities as needed to support business objectives, client needs, and operational requirements

Requirements

What you’ll need

Industry knowledge in marketing analytics and data, including 1st- and 3rd-party data solutions, data lakes, data clean rooms, aggregated and user-level data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Expertise in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, and ability to clarify strategic and operational data and analytics issues
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong client relationship experience
Strong communication and presentation skills
Ability to train and coach colleagues in business writing, presenting, analysis, and project management
Ability to work comfortably in ambiguous situations
Passion for adopting emerging technologies in advertising
University degree
3–4 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable but not required

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three days per week in the office
Equal employment opportunities
Inclusive teams and talent development