Manager, Business Analytics

Omnicom

. Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position .

Posted 11/9/2026full-timeUnited StatesMid-LevelSenior💰 $50,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and data-driven advertising, with strong capabilities in audience segmentation, strategic insight generation, and effective communication. Proven leadership in managing teams and fostering client relationships while delivering actionable insights through sophisticated analytics techniques.

Highest-signal resume keywords

Marketing Analytics ExpertiseAudience-Based Marketing KnowledgeStatistical Analysis SkillsLeadership and Mentoring ExperienceStrong Communication and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisExcelPowerPointStatistical AnalysisLinear RegressionData VisualizationBudgetingRevenue ForecastingROI DevelopmentConsumer Segmentation

Soft Skills

Critical ThinkingProblem-SolvingClient Relationship ManagementTraining and CoachingAdaptability

Certifications & Qualifications

University Degree

Industry Keywords

Integrated MarketingMedia Campaign PlanningConsumer Insight GatheringStrategic ProcessesAnalytics Techniques

About the role

Key responsibilities & impact

Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
Ensure analytics efforts produce clear, compelling, actionable insights and insightful narratives using sophisticated analytics techniques
Participate in measurement plan development and execution
Deliver scheduled and ad hoc deliverables on time
Generate and communicate actionable insights and construct insightful narratives
Recommend and implement research supporting consumer insight gathering and strategic processes
Identify opportunities to continuously improve processes
Present reports, points of view, and other materials regularly by phone and in person
Contribute to consumer segmentation and audience identification and exploration
Design tests to measure the incremental impact of media on business outcomes
Manage cross-functional day-to-day tasks and priorities
Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget/plan optimization
Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and establish skill-development goals
Track industry trends and developments through research and training

Requirements

What you’ll need

Industry knowledge in marketing analytics and data
Intermediate-level skills with Excel and PowerPoint
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Demonstrated knowledge in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics
Problem-solving skills
Proven leadership ability and strong client relationship experience
Experience with statistical analysis, including familiarity with linear regression and data visualization is good to have
Stellar communication and presentation skills
Ability to train and coach colleagues in business writing, presenting, analysis, and project management
Comfortable working in ambiguous situations
University degree
3–5 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable but not required

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office a minimum of three days a week, unless additional in-office days are directed
Inclusive workplace and commitment to developing exceptional talent
Equal employment opportunities