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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Influencer Marketing, managing Creator partnerships, and executing campaigns while maintaining strong relationships with stakeholders. Proficient in analyzing campaign metrics and developing strategic insights to enhance brand narratives through Creator-led storytelling.
Highest-signal resume keywords
Influencer Marketing MasteryCreator ManagementCampaign ExecutionRelationship BuildingAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer Campaign ManagementContent ReviewMetrics DevelopmentNegotiation SkillsDetail-Oriented Execution
Soft Skills
Strong Communication SkillsOrganizational SkillsCreative MindsetSelf-MotivationPersuasive Articulation
Tools & Technologies
Influencer PlatformsAccounting SystemsTracking Systems
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in AdvertisingBachelor’s Degree in Communications
Industry Keywords
Influencer ActivationSocial ContentPaid AmplificationThought LeadershipCampaign Logistics
About the role
Key responsibilities & impact- Drive Influencer activation within Omnicom Media’s managed service product, Creo
- Serve as the client face of the activation team for influencer campaigns
- Manage creators directly, negotiate partnerships, and execute social content in response to client briefs and proposed plans
- Work with all OM agencies and as an independent agency in coordination with paid social teams for paid amplification
- Strategically align and vet influencers for client campaigns
- Aggregate influencer submissions and maintain quality control
- Enter campaign details into accounting and tracking systems
- Execute influencer partnerships from post-contract through campaign completion
- Manage content review between influencers and account teams
- Collect metrics and develop recaps for influencer campaigns and programs
- Track post completion for revenue recognition
- Monitor new capabilities on existing social platforms and emerging platforms
- Follow influencer personalities across multiple social platforms
- Support campaign logistics, including travel and product shipping to talent/influencers
- Participate in weekly team conference calls, including scheduling, room booking, and meeting-note distribution
- Coordinate influencer travel as required
- Maintain influencer landscape knowledge through thought leadership and industry trend education
- Develop thought leadership pieces, POVs, and case studies
- Partner with OM COE platform teams and channel stakeholders to implement cross-functional best practices for asset development, commerce, and measurement
Requirements
What you’ll need- Bachelor’s degree (Marketing/Advertising/Communications preferred)
- 3-5 years of experience within Influencer and media environments
- Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
- Detail-oriented and organized with the ability to multi-task and manage priorities
- Experience with Influencer platforms and tools
- In-depth understanding and mastery of Influencer marketing
- Ability to match brand narratives with Creator-led storytelling
- Strong relationships with Influencer community
- Thorough understanding of Influencer advertising and organic roles and responsibilities across platforms
- Excellent relationship building with internal and external stakeholders
- Strong communication, presentation, and persuasive point-of-view articulation skills
- Highly analytical and creative mindset
- High levels of integrity, autonomy, and self-motivation
- Strong business acumen and ability to make impactful decisions in a timely manner
Benefits
Comp & perks- Hybrid work arrangement
- Employees work in the office for a minimum of three days a week, unless additional in-office days are directed
- Equal employment opportunities
