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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Influencer Marketing, managing Creator partnerships, and executing campaigns that align brand narratives with Creator storytelling. Possesses strong analytical skills and the ability to communicate effectively with stakeholders while maintaining a detail-oriented and organized approach to campaign logistics.
Highest-signal resume keywords
Influencer Marketing ExpertiseCreator ManagementCampaign ExecutionRelationship BuildingAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer Campaign ManagementContent ReviewMetrics DevelopmentNegotiation SkillsQuality ControlSocial Media StrategyCreative DevelopmentMeasurement Best PracticesBrand Narrative AlignmentTimely Decision-Making
Soft Skills
Strong Communication SkillsPresentation SkillsPersuasive Point-Of-ViewDetail-OrientedOrganizational Skills
Tools & Technologies
Influencer PlatformsAccounting/Tracker SystemsSocial Media Platforms
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in AdvertisingBachelor’s Degree in Communications
Industry Keywords
Influencer ActivationClient ManagementPaid AmplificationEmerging TrendsThought Leadership
About the role
Key responsibilities & impact- Drive Influencer activation within OM’s dedicated managed service product, Creo
- Serve as the client face of the activation team for influencer campaigns
- Manage creators directly, negotiate partnerships, and execute social content in response to client briefs and proposed plans
- Serve all OM agencies and work as an independent agency in coordination with paid social teams
- Execute paid amplification of Creator campaigns
- Strategically align and vet influencers for client campaigns
- Aggregate influencer submissions and maintain quality control
- Enter campaign details into accounting/tracker systems
- Execute influencer partnerships from post-contract through campaign completion
- Manage content review between influencers and account teams
- Collect metrics and develop campaign and program recaps
- Track post completion for revenue recognition
- Monitor new capabilities on existing and emerging social media platforms
- Follow influencer personalities across multiple social platforms
- Support campaign logistics including travel and product shipping
- Participate in weekly team conference calls, including scheduling, room booking, meeting notes, and distribution
- Coordinate influencer travel as required
- Maintain awareness of influencer landscape, industry shifts, and emerging trends
- Communicate industry impacts to client business
- Develop thought leadership pieces, POVs, and case studies
- Partner with OM COE platform teams and channel stakeholders to implement best practices across asset development, commerce, and measurement
Requirements
What you’ll need- Bachelor’s degree (Marketing/Advertising/Communications preferred)
- 3-5 years of experience within Influencer and media environments
- Hands-on experience managing Creators within Influencer campaigns and client management with blue-chip companies
- In-depth understanding and mastery of Influencer marketing
- Ability to match brand narratives with Creator-led storytelling
- Strong relationships with Influencer community
- Thorough understanding of Influencer advertising and organic roles and responsibilities across platforms
- Knowledge of creative development, talent perspectives, best practices, and measurement
- Excellent relationship building with internal and external stakeholders
- Strong communication, presentation, and persuasive point-of-view skills
- Analytical and creative mindset
- High integrity, autonomy, and self-motivation
- Strong business acumen and timely decision-making ability
- Detail-oriented and organized, with ability to multitask and manage priorities
- Experience with Influencer platforms and tools
Benefits
Comp & perks- Hybrid work arrangement
- Office work minimum of three days a week, unless additional in-office days are directed
- Equal employment opportunities
