Manager, Data – Tech

Omnicom

. Lead marketing technology strategy, implementation, and troubleshooting across a diverse client portfolio .

Posted 10/9/2026full-timeUnited StatesMid-LevelSenior💰 $50,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing technology strategy, implementation, and troubleshooting, with a strong focus on cross-domain tracking, server-side tagging, and customer data platform management. Capable of translating complex technical requirements into actionable solutions for diverse client portfolios.

Highest-signal resume keywords

Cross-Domain TrackingServer-Side Tagging ArchitecturesCustomer Data Platform ManagementGoogle Tag Manager ImplementationDynamic Creative Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GA4 BigQuery ConfigurationsCustom Data LayersServer-Side Marketing APIsAd Servers KnowledgeDynamic Engines Expertise

Soft Skills

Excellent Communication SkillsExecutive PresenceAbility to Explain Complex ConceptsProject Management

Tools & Technologies

Google Tag ManagerGoogle Analytics 4SegmentTealiumActionIQ

Industry Keywords

Digital MediaProgrammatic AdvertisingFull-Service Advertising AgencyTechnical AuditsAudience Segmentation

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Lead marketing technology strategy, implementation, and troubleshooting across a diverse client portfolio
Conduct technical audits of new clients’ tracking infrastructure
Design implementation blueprints covering Google Tag Manager, Google Analytics 4, and customer data streams
Implement Server-Side GTM and Conversions API protocols for Meta, Google, and TikTok
Configure and manage Customer Data Platforms to unify first-party data and build audience segments
Push unified audience cohorts to multichannel execution platforms
Partner with creative and programmatic media teams on Dynamic Creative Optimization campaigns
Set up data feeds and decisioning engines for DCO campaigns
Collaborate with account directors on technical Statements of Work and implementation-hour estimates
Serve as subject matter expert during new business pitches
Translate technical requirements for account teams and pitch technical solutions to brand stakeholders

Requirements

What you’ll need

Mastery of cross-domain tracking, custom data layers, server-side tagging architectures, and GA4 BigQuery configurations
Hands-on experience deploying direct or gateway-based server-side marketing APIs
Experience managing multi-tenant or enterprise CDP instances such as Segment, Tealium, or ActionIQ
Expert-level knowledge of ad servers and dynamic engines such as Innovid, Flashtalking, or Google Campaign Manager 360
4+ years of experience inside a digital media, programmatic, or full-service advertising agency environment
Excellent executive presence and communication skills
Ability to explain complex data schemas, cookie deprecation, and tracking code to non-technical client brand managers
Ability to manage deliverables across 4 to 8 active client accounts concurrently under tight media launch deadlines

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office for a minimum of three days a week, unless additional in-office days are directed
Equal employment opportunities