Manager, Digital Activation

Omnicom

. Implement and sustain processes to ensure successful execution of all Digital products and contribute to continued growth of the client and agency business .

Posted 10/6/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $50,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Advertising Account Management and Production processes, with a strong foundation in Digital Analytics fundamentals and proficiency in relevant trafficking and reporting tools. Capable of mentoring junior staff while effectively managing media plans and optimizing digital media performance.

Highest-signal resume keywords

Digital Buying ExperienceDigital Analytics FundamentalsDigital Advertising Account ManagementTrafficking and Reporting ToolsSyndicated Interactive Research Applications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital BuyingDigital AnalyticsData Management ConceptsProgrammatic BuyingRemarketingMathematical AbilitiesMedia Performance MeasurementOptimization TechniquesTracking and TaggingCreative Development

Soft Skills

Verbal CommunicationWritten CommunicationListening AbilityMentoringRelationship Building

Tools & Technologies

Microsoft Office SuiteExcelPowerPointDFAComScore Media MetrixAdRelevanceDDSMediaOcean Prisma

Industry Keywords

Digital Media PlatformsCross-Platform LandscapeDigital Marketplace ActivityClient Business GrowthMedia Plans

About the role

Key responsibilities & impact

Implement and sustain processes to ensure successful execution of all Digital products and contribute to continued growth of the client and agency business
Understand the digital world and client business through continuous analysis and education about digital marketplace activity
Build cooperative relationships with Strategy and Research Teams, Creative Agencies, and Digital Vendors
Investigate unique opportunities to reach target consumers and provide points of view, recommendations, and alternative options for digital media tools
Manage results and reporting, including execution of media plans, measuring media performance, optimizing sites and placements, and offering tactical alternatives based on client needs
Mentor junior staff, delegate responsibilities, create timelines, manage deadlines, and provide directional and timely feedback

Requirements

What you’ll need

Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
A minimum of four (4) years of digital buying experience
Substantial knowledge of multiple digital media platforms and passion for the digital space
Digital analytics fundamentals including tracking & tagging, data management concepts including data management platform (DMP) activation, dynamic creative, programmatic buying, and remarketing
Proficient with trafficking and reporting tools relevant to the digital advertising industry
Competency in Digital Advertising Account Management and Production processes
Strong knowledge of syndicated interactive research applications and ad serving, including DFA, comScore Media Metrix, AdRelevance, DDS, MediaOcean Prisma, and equivalents
Proficiency with Microsoft Office Suite, especially Excel and PowerPoint
Proficient mathematical abilities
Good verbal and written skills and good listening ability
Appreciation of the complexity of the cross-platform landscape and willingness to continue learning
Analytical ability to extract trends from large data sets and creative ability to translate trends into insightful learnings
Desire to influence junior talent's media education, with patience to simplify concepts for full understanding

Benefits

Comp & perks

Hybrid work arrangement
Equal employment opportunities
Inclusive team environment
Employee development opportunities