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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital media planning and ad operations, with a strong focus on campaign setup, performance optimization, and budget management. Proficient in analyzing data to drive strategic decisions and improve campaign effectiveness.
Highest-signal resume keywords
Digital Ad Operations ExpertiseCampaign SetupAnalytical ThinkingBudget ManagementDigital Marketing Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign QAAppending UTMsTaxonomyTrackingMapping
Soft Skills
Clear WritingArticulate PresentationExceptional OrganizationAttention to DetailTeam Collaboration
Industry Keywords
Digital Media PlansMedia Vendor ProposalsCampaign DeliveryPerformance-Led OptimizationsClient-Specific KPIs
About the role
Key responsibilities & impact- Develop data-driven digital media plans linked to campaign objectives in national and local markets
- Make activation and campaign setup recommendations based on historical performance, industry best practices, and client needs
- Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
- Meet with sales representatives and vendors regarding industry trends, media solutions, and marketplace conditions
- Communicate pertinent market information to interagency teams
- Oversee activation of digital and social campaigns within client media specifications and deadlines
- Maintain accurate records of buys, budgets, revisions, credits, and related information
- Monitor campaign delivery against budgets, impression delivery, and client-specific KPIs
- Recommend performance-led optimizations to improve campaign efficiency, engagement, and conversions
- Collaborate with Analytics on tracking reports and post-buy delivery analyses
- Manage and monitor clearance of discrepancies and accounting functions
Requirements
What you’ll need- 3-5 years of experience in a digital media role
- Digital ad operations expertise, including campaign setup, appending UTMs, campaign QA, taxonomy, tracking, and mapping
- Knowledge of the digital marketing landscape, including social, site direct, and programmatic
- Analytical thinking and ability to work with numbers
- Ability to write clearly and concisely and present orally in an articulate and confident manner
- Exceptional organization skills and attention to detail while juggling multiple tasks
- Ability to work as part of a team
Benefits
Comp & perks- Hybrid work arrangement
- Employees work in the office a minimum of three days a week, unless additional in-office days are directed
- Equal employment opportunities