Manager, Experience Planning

Omnicom

. Serve as the day-to-day liaison between the client, vendor partners, and media community .

Posted 10/2/2026full-timeUnited StatesMid-LevelSenior💰 $50,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing media plans aligned with brand objectives, while effectively managing client relationships and team dynamics. Proficient in analyzing media performance and utilizing cross-channel branding strategies to achieve campaign goals.

Highest-signal resume keywords

Cross-Channel Branding StrategyMedia Plan DevelopmentTeam ManagementClient Relationship ManagementMedia Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningAdvertising PrinciplesMarketing ConceptsMedia DynamicsBudget ManagementConsumer Profile AnalysisCross-Media PerformanceStrategic Business Units KnowledgeMeasurement MethodsSyndicated Research

Soft Skills

Interpersonal CommunicationCollaborationPresentation Skills

Tools & Technologies

Ad Serving ToolsMedia Billing Tools

Industry Keywords

Broadcast MediaPrint MediaOutdoor MediaDigital MediaConsumer-Centric Approaches

About the role

Key responsibilities & impact

Serve as the day-to-day liaison between the client, vendor partners, and media community
Develop and implement client media plans according to brand objectives and guidelines
Collaborate with other disciplines and partner creative agencies to integrate plans and fulfill campaign goals
Supervise and train Associates and Senior Associates on planning activities and client business
Manage client media-related issues, create solutions, and resolve issues
Establish timetables for plan development
Integrate strategic planning philosophy into communication plan development
Help develop planning objectives and strategies aligned with the client’s marketing direction
Promote consumer-centric, creative, and innovative approaches to reach target consumers
Supervise implementation of integrated offerings and tools
Identify cross-platform deal opportunities
Provide points of view on media in the marketplace
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Analyze competitive marketplace activity
Oversee execution of and present media plans to clients
Evaluate media performance against objectives and strategies
Maintain budget control and authorize approved media schedules while monitoring buys and schedules
Coordinate with Investment teams and creative agencies
Study demographic data and consumer profiles to identify target audiences
Handle client requests, including plan or budget changes and marketplace information
Meet regularly with media sales representatives and industry representatives
Take on ad hoc assignments and projects as needed

Requirements

What you’ll need

4+ years of experience in cross-channel branding strategy or media/communications
Proven, strong team management, interpersonal communication, and collaboration skills
Knowledge of principles of advertising, marketing and media
Basic knowledge of psychology, economics, and journalism
Solid understanding of Broadcast, Print, Outdoor, and Digital media
Knowledge of media dynamics and cross-media performance
Understanding of Investment-side business skills and functions
Knowledge of Strategic Business Units’ competencies
Interest in the client’s industry and operating environment
Knowledge of syndicated research, ad serving, and media billing tools is a plus
Ability to understand media data sources, measurement methods, and reported information
Understanding of marketing, advertising, media concepts and terms, creative and budget requirements
Strong presentation skills

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office a minimum of three days a week
Equal employment opportunities