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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing media plans aligned with client objectives, while effectively managing teams and collaborating with various stakeholders. Proficient in analyzing media performance and understanding market dynamics to drive strategic decision-making.
Highest-signal resume keywords
Cross-Channel Branding StrategyTeam ManagementMedia PlanningClient CommunicationMedia Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningAdvertising PrinciplesMarketing PrinciplesMedia DynamicsBudget ManagementSyndicated ResearchAd Serving ToolsMedia Billing ToolsData AnalysisStrategic Business Units Knowledge
Soft Skills
Interpersonal CommunicationCollaborationPresentation Skills
Industry Keywords
Broadcast MediaPrint MediaOutdoor MediaDigital MediaConsumer ProfilesTarget AudiencesCreative RequirementsMarket ResearchInvestment-Side Business SkillsMedia Concepts
About the role
Key responsibilities & impact- Serve as the day-to-day liaison between the client, vendor partners, and media community
- Develop and implement client media plans according to brand objectives and guidelines
- Collaborate with Integrated Planners, Data Science, and partner creative agencies
- Supervise and train Associates and Senior Associates on daily activities and planning processes
- Manage client media-related issues and develop and implement solutions
- Establish timetables for plan development
- Integrate strategic planning philosophy into communication plan development
- Help develop planning objectives and strategies aligned with client marketing direction
- Promote consumer-centric, creative, and innovative approaches to reach target consumers
- Supervise implementation of integrated offerings and tools
- Identify opportunities for cross-platform deals
- Provide points of view on media in the marketplace
- Create media plan recommendations and alternatives
- Select media vehicles and determine scheduling
- Analyze competitive marketplace activity
- Oversee execution of and present media plans to clients
- Evaluate media performance against objectives and strategies
- Maintain budget control and authorize approved media schedules while monitoring buys and schedules
- Coordinate with Investment teams and creative agencies
- Study demographic data and consumer profiles to identify target audiences
- Handle client requests, including plan or budget changes, and provide marketplace information
- Meet regularly with media sales representatives and industry representatives to pursue strategically aligned ideas
Requirements
What you’ll need- 3+ years of experience in cross-channel branding strategy or media/communications
- Proven, strong team management, interpersonal communication, and collaboration skills
- Knowledge of principles of advertising, marketing and media
- Basic knowledge of psychology, economics, and journalism
- Solid understanding of Broadcast, Print, Outdoor, and Digital media
- Knowledge of media dynamics and how media elements perform individually and together
- Understanding of Investment-side business skills and functions
- Knowledge of Strategic Business Units’ competencies
- Interest in the client’s industry and operating environment
- Knowledge of syndicated research, ad serving, and media billing tools is a plus
- Ability to understand media data sources, including what is measured, methodology, and reported information
- Understanding of marketing and advertising principles, media concepts and terms, creative requirements, and budget requirements
- Strong presentation skills
Benefits
Comp & perks- Hybrid work arrangement
- Omnicom’s policy allows employees to work remotely two days a week, with a minimum of three days in the office
- Equal employment opportunity policy
- Inclusive team environment
- Recruitment privacy protections