Manager, Experience Planning

Omnicom

. Act as the day-to-day liaison between the client, vendor partners, and media community .

Posted 10/27/2026full-timeUnited StatesMid-LevelSenior💰 $50,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing media plans aligned with client objectives, while effectively managing teams and fostering collaboration across various stakeholders. Proficient in analyzing media performance and leveraging consumer insights to drive strategic marketing initiatives.

Highest-signal resume keywords

Media PlanningTeam ManagementClient CommunicationCross-Channel Branding StrategyMedia Performance Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media DynamicsAdvertising PrinciplesMarketing PrinciplesDigital MediaBroadcast MediaPrint MediaOutdoor MediaSyndicated ResearchMedia Billing ToolsMeasurement Methods

Soft Skills

Interpersonal CommunicationCollaborationPresentation Skills

Industry Keywords

Cross-Channel BrandingClient LiaisonStrategic Business UnitsConsumer ProfilesDemographic Data

About the role

Key responsibilities & impact

Act as the day-to-day liaison between the client, vendor partners, and media community
Develop and implement client media plans according to brand objectives and guidelines
Collaborate with Integrated Planners, Data Science, and partner creative agencies
Supervise and train Associates and Senior Associates on planning activities and client business
Manage client media-related issues, create solutions, and resolve issues
Establish timetables for plan development
Integrate strategic planning philosophy into communication plan development
Help develop planning objectives and strategies aligned with client marketing direction
Promote consumer-centric, creative, and innovative approaches to reach target consumers
Supervise implementation of integrated offerings and tools
Identify opportunities for cross-platform deals
Provide points of view on media in the marketplace
Create media plan recommendations and alternatives
Select media vehicles and determine scheduling
Analyze competitive activity
Oversee execution and presentation of media plans to clients
Gauge media performance against objectives and strategies
Maintain budget control and authorize approved media schedules while monitoring buys and schedules
Coordinate with Investment teams and creative agencies
Study demographic data and consumer profiles to identify target audiences
Handle client requests, plan or budget changes, and marketplace information
Meet regularly with media sales representatives and industry representatives to pursue strategically aligned ideas

Requirements

What you’ll need

3+ years of experience in cross-channel branding strategy or media/communications
Proven, strong team management, interpersonal communication, and collaboration skills
Knowledge of principles of advertising, marketing and media
Basic knowledge of psychology, economics, and journalism
Solid understanding of Broadcast, Print, Outdoor, and Digital media
Knowledge of media dynamics and how media elements perform individually and together
Understanding of Investment-side skills and functions
Knowledge of Strategic Business Units’ competencies
Interest in the client’s industry and operating environment
Knowledge of syndicated research, ad serving, and media billing tools is a plus
Ability to understand media data sources, measurement methods, and reported information
Understanding of marketing and advertising principles, media concepts and terms, creative and budget requirements
Strong presentation skills

Benefits

Comp & perks

Hybrid work with a minimum of three days per week in the office, unless additional in-office days are directed
Equal employment opportunity