Manager, Integrated Media Planning

Omnicom

. Build and maintain working knowledge of assigned brands, categories, consumers, retail and commerce context, competitive activity, and business priorities .

Posted 10/28/2026full-timeAtlanta • United StatesMid-LevelSenior💰 $50,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media planning, budget management, and campaign optimization, with a strong ability to translate audience insights into actionable strategies. Proficient in coordinating cross-functional teams and utilizing data-driven insights to enhance brand performance.

Highest-signal resume keywords

Media Planning ExperienceBudget ManagementCampaign OptimizationAudience ResearchCross-Channel Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media RecommendationsData AnalysisMeasurement PlansCampaign ReportingDigital PlatformsCompetitive IntelligenceFinancial TrackingOptimization TechniquesStrategic Insights DevelopmentIntegrated Marketing

Soft Skills

Relationship BuildingDelegationOrganizationCommunicationCoaching

Tools & Technologies

Automation ToolsAI-Enabled ToolsMeasurement ToolsCampaign Management SoftwareAnalytics Platforms

Industry Keywords

CPG BrandsConsumer-Brand BackgroundIntegrated MarketingCross-Channel AssignmentsAudience Insights

About the role

Key responsibilities & impact

Build and maintain working knowledge of assigned brands, categories, consumers, retail and commerce context, competitive activity, and business priorities
Translate objectives and audience insights into channel roles, investment recommendations, reach and frequency considerations, flighting, and full-funnel plans
Coordinate with commerce, CRM, creative, content, creators, data, technology, analytics, and measurement partners
Prepare evidence-based presentations and recommendations
Lead planning, implementation coordination, tracking, and optimization across assigned workstreams
Maintain plans, timelines, decision logs, and status updates
Manage budgets, authorizations, pacing, flowcharts, financial trackers, and reconciliations
Coordinate campaign setup and in-market changes with activation teams and media partners
Use research, data, platform tools, competitive intelligence, and campaign reporting to identify actionable insights
Build measurement plans, coordinate tests, evaluate results, and translate learning into optimization
Direct and support associates and assistants through briefing, delegation, feedback, coaching, and review
Contribute to continuous improvement in planning processes, tools, templates, and team capability

Requirements

What you’ll need

3–5 years of media planning experience, preferably across integrated and cross-channel assignments
Experience with CPG brands or categories, or a strong consumer-brand background with the ability to learn category and commerce dynamics quickly
Experience developing media recommendations, managing budgets, and supporting campaign implementation, tracking, and optimization
Sound understanding of media fundamentals, digital platforms, audience research, data, analytics, and measurement
Ability to interpret information, develop strategic insights, communicate clearly, and connect recommendations to brand and business objectives
Experience guiding or developing junior planners; strong delegation, organization, and relationship-building skills
Comfort working with automation, AI-enabled tools, and agentic workflows, including checking outputs and knowing when human review is needed
Bachelor’s degree or equivalent combination of education and relevant experience

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office for a minimum of three days a week, unless additional in-office days are directed
Equal employment opportunities