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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid social campaigns, including strategy development, optimization, and performance measurement. Proven ability to lead teams, communicate effectively with clients, and integrate cross-channel marketing strategies.
Highest-signal resume keywords
Paid Social Campaign ManagementFacebook Ad ManagerAccount ManagementAnalytical SkillsClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social StrategyCampaign OptimizationPerformance Media PlanningData AnalysisBudget ManagementMeasurement ToolsSocial Platform IntegrationsCreative Asset CoordinationTactical Strategy DevelopmentEnterprise-Level Account Management
Soft Skills
MentorshipCommunication SkillsDetail-OrientedTime ManagementMultitasking
Tools & Technologies
X AdsThird-Party Data SolutionsNative Measurement ToolsTracking Vendors
Industry Keywords
Paid Social MediaCross-Channel MarketingClient Success MetricsAgency Experience
About the role
Key responsibilities & impact- Lead Paid Social Associates and Senior Associates, including mentorship, training, and career development
- Manage day-to-day paid social operations and ensure work meets quality standards
- Develop, optimize, and maintain paid social campaigns for clients
- Coordinate campaign assets between creative agencies and manage budgets
- Integrate paid social strategy into cross-channel, holistic marketing recommendations
- Analyze campaign data and provide insights and optimization recommendations
- Develop, execute, and test campaign variables to generate client-specific insights
- Help creative teams develop feasible recommendations aligned with campaign briefs
- Maximize client success metrics through tactical strategies and technology
- Maintain and optimize client campaigns against predetermined performance benchmarks
- Brainstorm and research first-to-market ideas, betas, and partner opportunities
- Serve as the primary client contact and communicate the impact of tactics and strategies
- Manage client relationships and collaborate with integrated, cross-discipline teams
Requirements
What you’ll need- Substantial experience in account management, planning, and/or performance media
- Strong working understanding of paid social platforms, including Facebook Ad Manager and X (formerly Twitter) Ads
- Demonstrable experience working with multiple partners on enterprise-level paid social media accounts with diverse budget levels and objectives
- Proven ability to translate high-level client goals into paid media strategy using online technologies
- Ability to communicate processes and tactics effectively to clients, peers, and junior team members
- Understanding of paid social measurement and experience using multiple native measurement tools
- Excellent written and verbal communication skills
- 3+ years of experience
- Agency experience strongly preferred
- Detail- and process-oriented, with ability to multitask and prioritize based on client objectives
- Time management skills
- Familiarity with third-party data and measurement solutions
- Strong quantitative, analytical, and storytelling skills
- Strong familiarity with third-party tracking vendors and social platform integrations
Benefits
Comp & perks- Medical and dental coverage
- 401(k) plans
- Flexible spending
- Life insurance
- Disability benefits
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Hybrid work arrangement with a minimum of three days per week in the office, unless additional in-office days are directed
