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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid social campaigns across multiple platforms, with a strong focus on client communication and performance measurement. Proven ability to lead teams, mentor associates, and integrate strategies across channels to achieve client objectives.
Highest-signal resume keywords
Paid Social Campaign ManagementFacebook Ad ManagerAccount ManagementPerformance Media StrategyClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationData AnalysisBudget ManagementCreative Asset CoordinationMeasurement Tools
Soft Skills
MentorshipTime ManagementDetail-OrientedMultitaskingVerbal Communication
Tools & Technologies
X AdsThird-Party Tracking Vendors
Industry Keywords
Paid Social PlatformsEnterprise-Level AccountsCross-Discipline TeamsClient GoalsAgency Experience
About the role
Key responsibilities & impact- Lead Paid Social Associates and Senior Associates, including mentorship, training, and career development
- Manage day-to-day paid social operations and ensure work meets quality standards
- Develop, oversee, optimize, and maintain paid social campaigns for clients
- Coordinate creative assets between agencies and manage budgets
- Integrate paid social strategy into holistic, multi-channel recommendations with cross-discipline teams
- Analyze campaign data and provide insights and optimization recommendations
- Develop, execute, and test campaign variables to generate client-specific insights
- Help creatives develop feasible recommendations aligned with briefs
- Maintain and optimize campaigns against client goals and performance benchmarks
- Brainstorm and research first-to-market ideas, betas, and partner opportunities
- Manage third-party tracking vendor integrations with social platforms
- Serve as a primary client contact and communicate campaign impact, tactics, and strategies
Requirements
What you’ll need- Substantial experience in account management, planning, and/or performance media
- Strong working understanding of paid social platforms, including Facebook Ad Manager and X Ads
- Experience working with multiple partners on enterprise-level paid social media accounts with diverse budgets and objectives
- Ability to translate high-level client goals into paid media strategy using online technologies
- Ability to communicate processes and tactics to clients, peers, and junior team members
- Understanding of paid social measurement and experience using multiple native measurement tools
- Excellent written and verbal communication skills
- 3+ years of experience
- Agency experience strongly preferred
- Detail- and process-oriented ability to multitask and prioritize based on client objectives
- Time management skills
Benefits
Comp & perks- Hybrid work arrangement
- Equal employment opportunity commitment
- Inclusive team environment
- Employee development opportunities
