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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading enterprise marketing and analytics transformations, with a strong focus on customer growth strategies and data-driven decision-making. Proven ability to influence C-suite stakeholders and manage complex client relationships while driving measurable business growth.
Highest-signal resume keywords
Enterprise Marketing LeadershipCustomer Growth StrategyMarketing Analytics ExpertiseCross-Functional Stakeholder InfluenceData Strategy Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AnalyticsCustomer Experience OptimizationData LakesData Clean RoomsAudience-Based MarketingROI DevelopmentBudgetingData-Driven AdvertisingCritical ThinkingProblem-Solving
Soft Skills
Leadership AbilityClient Relationship ManagementCommunication SkillsOrganizational SkillsDetail Oriented
Industry Keywords
C-Suite StakeholdersBusiness TransformationCustomer Journey DevelopmentGrowth OpportunitiesEmerging Technologies in Advertising
About the role
Key responsibilities & impact- Serve as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business unit leaders
- Build long-term senior client relationships that drive business growth, retention, and transformation
- Lead enterprise marketing, data, measurement, or operating model transformations
- Influence strategic business decisions through data, measurement, customer insights, and growth strategies
- Identify business problems and opportunities and develop practical analytic roadmaps
- Provide thought leadership around analytics, research, measurement, and ad-technology concepts, methods, and tools
- Define and execute data strategy across 1st, 2nd, and 3rd party data
- Investigate the impact of new data sources and technologies on marketing and client verticals
- Identify growth and innovation opportunities
- Lead executive-level business reviews and strategic planning sessions
- Build bridges between agency disciplines and external partners
- Provide methodological support, coaching, training, and advice to direct reports and the broader team
- Lead and mentor direct reports, assess capabilities, and establish career-growth goals
- Develop playbooks for audience and measurement activities
- Contribute to Business Analytics offerings, points of view, and knowledge exchange
- Stay current on industry trends through research, training, and industry events
- Own Business Analytics revenue goals
Requirements
What you’ll need- Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions
- Demonstrated success influencing cross-functional executive stakeholders across Marketing, Finance, Technology, and Operations
- Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization
- Ability to identify growth opportunities through customer, market, and competitive insights
- Experience connecting marketing investments to enterprise growth objectives
- Specialized in marketing analytics and data, including 1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
- Expertise in audience-based marketing and data-driven advertising
- Expert-level analytic skills, critical thinking, strategic and operational issue clarification, and problem-solving
- Strong leadership ability and impactful client relationship experience
- Stellar communication and presentation skills
- Organized and detail oriented, with business writing, presenting, analysis, and project management skills
- Experience managing complex enterprise client relationships
- Comfortable working in ambiguous situations
- Passionate about adopting emerging technologies in advertising
- 15+ years leading enterprise marketing, analytics, customer strategy, or business transformation initiatives
- Significant leadership experience across agency, client-side, and/or publisher environments
- Ability to manage complex businesses, advise senior stakeholders, and drive measurable growth
Benefits
Comp & perks- Hybrid work arrangement
- Office attendance policy of at least three days per week, unless additional in-office days are directed
- Equal employment opportunities
