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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading enterprise-scale marketing transformations, integrating strategy, technology, and data to drive organizational change and value realization. Proven ability to engage with C-suite stakeholders and lead cross-functional teams through complex marketing ecosystems.
Highest-signal resume keywords
15+ Years Leading Marketing TransformationFull-Lifecycle Transformation ProgramsC-Suite Stakeholder EngagementAI and Emerging Technologies ChampionCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Lifecycle UnderstandingOperating Model DesignData IntegrationMedia Planning and ActivationCRM and AnalyticsChange ManagementValue-Based Commercial ModelsTechnology Landscape ModernizationPerformance MeasurementCreative Development
Soft Skills
Executive CommunicationMentorshipCollaborationStorytellingCoaching
Tools & Technologies
MarTech PlatformsExperience PlatformsCommerce PlatformsMedia Optimization ToolsAnalytics Tools
Industry Keywords
Marketing TransformationDigital TransformationCross-Agency EnvironmentsClient Value DeliveryEnterprise-Level Transformation
About the role
Key responsibilities & impact- Serve as senior advisor and primary steward of the client’s marketing transformation agenda
- Partner with the CMO, CIO, and other executive stakeholders to establish the future-state strategic vision
- Develop the roadmap and plan from the current state to the future state
- Provide leadership across all phases to ensure high-quality execution
- Align C-suite stakeholders and orchestrate multidisciplinary teams
- Ensure strategy, design, and execution remain tightly connected
- Apply end-to-end understanding of the marketing lifecycle and its connection to sales and revenue growth
- Lead transformation across operating model design, AI, MarTech, and data
- Inspire and energize clients and Omnicom team members through complex change
- Integrate marketing, media, commerce, and experience platforms to deliver end-to-end journeys
- Guide complex decisions across marketing, technology, data, and organizational design
- Simplify, rationalize, and modernize technology landscapes
- Champion AI and emerging technologies to improve personalization, content effectiveness, media optimization, and operational efficiency
- Provide direction and governance to ensure executional excellence
- Coach and develop teammates and guide organizations through change, adoption, and new ways of working
Requirements
What you’ll need- 15+ years of experience leading enterprise-scale marketing, operating-model or digital transformation programs
- Leadership of multiple full-lifecycle transformations and sustained engagement with C-Suite stakeholders
- 5+ full-lifecycle marketing or operating-model transformation programs, from strategy and future-state definition through execution and value realization
- Experience working directly with senior client stakeholders (CMOs, CIOs, CTOs, CXOs), influencing strategy and driving outcomes
- Proven experience leading large, cross-functional teams across marketing, technology, data, operations and agency partners
- Background in consulting, marketing transformation, or complex cross-agency environments
- Experience operating within and creating fix-fee and value-based commercial models, with accountability for outcomes, scope discipline, and client value delivery
- Deep understanding of the full marketing lifecycle, including creative development, production and content models, media planning and activation, CRM, analytics, and performance
- Working knowledge of the agency ecosystem, including creative, media, production and specialty agencies
- Experience defining and leading transformation of a connected marketing ecosystem, integrating marketing, media, commerce, and experience platforms
- Ability to guide complex decisions at the intersection of marketing craft, technology, data and organizational design
- Proven capability to integrate strategy, operating model, technology, data and change into a single, enterprise-level transformation approach
- Demonstrated ability to simplify, rationalize, and modernize technology landscapes
- Strong capability to champion AI and emerging technologies
- Exceptional executive communication and storytelling abilities
- Proven credibility with senior leaders and ability to drive alignment, make trade-offs, and sustain momentum
- Strong mentorship and leadership skills
- Proven capability to lead and align cross-disciplinary teams spanning strategy, creative, media, data, and technology
- Demonstrated success driving collaboration across internal teams and client stakeholders
- Strong ability to provide clear direction and governance across complex workstreams
- Passion for coaching and developing teammates
- Experience guiding organizations through change, adoption, and new ways of working
- Ability to sell and deliver $10M+ in annual fees
Benefits
Comp & perks- Hybrid work arrangement
- Employees work in the office for a minimum of three days a week, unless additional in-office days are directed
- Equal employment opportunities and inclusive workplace commitment
