Media Director

Omnicom

. Lead commerce media strategy for a large, enterprise-scale client .

Posted 9/29/2026full-timeUnited StatesLead💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commerce media strategies for enterprise-scale clients, integrating brand and commerce priorities while leveraging deep familiarity with the retail media ecosystem. Proven ability to mentor teams, manage complex client relationships, and drive strategic outcomes through data-driven insights and performance measurement.

Highest-signal resume keywords

Commerce Media StrategyIntegrated Media PlanningRetail Media EcosystemClient Relationship ManagementPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Architecture DevelopmentPerformance MeasurementKPI DefinitionData AnalysisStrategic Planning

Soft Skills

Executive CommunicationInfluencing Without AuthorityTalent DevelopmentRelationship BuildingStrategic Perspective

Tools & Technologies

AmazonWalmartTargetKrogerInstacart

Industry Keywords

Commerce PerformanceBrand StrategyFull-Funnel MarketingMarket Share MetricsGrowth Opportunities

About the role

Key responsibilities & impact

Lead commerce media strategy for a large, enterprise-scale client
Represent Flywheel within the client’s integrated agency team
Connect upper-funnel media, brand strategy and lower-funnel commerce performance
Translate brand, portfolio and business priorities into integrated media and commerce strategies
Build relationships across media, creative, strategy, analytics, commerce and agency partners
Lead strategies for innovation launches, category growth initiatives, seasonal moments, tentpole events and peak retail periods
Develop media architectures across Amazon, Walmart, Target, Kroger, Instacart and other platforms
Connect retail media, paid search, shopping, programmatic and performance-based tactics into full-funnel plans
Define planning principles, KPIs and measurement approaches
Monitor brand, category, retail and media performance and provide strategic recommendations
Establish measurement frameworks connecting commerce media activity to business outcomes
Lead, mentor and develop commerce media planners and account team members
Own the strategic health and quality of Flywheel’s work for the assigned enterprise client
Support account planning, forecasting, resourcing and profitability management
Oversee multiple workstreams and manage client, agency, operational and delivery risks
Contribute to thought leadership, industry engagement and new business opportunities
Travel based on client and business needs

Requirements

What you’ll need

7+ years of experience in commerce media, retail media, integrated media planning, strategy or a related discipline
Experience supporting enterprise-scale clients and managing complex, high-visibility client relationships
Experience working within an integrated agency model and influencing across partner agencies, disciplines and senior stakeholder groups
Deep familiarity with the retail media ecosystem, including Amazon, Walmart, Target, Kroger and Instacart
Understanding of connecting upper-funnel brand strategy with lower-funnel commerce activation and performance
Experience planning around brand and portfolio priorities, innovation launches, seasonal moments and major business events
Understanding of strategies across the full consumer journey, from awareness and consideration through conversion and loyalty
Comfort using market share, lifetime value, incrementality and share of search metrics
Confident executive communication with senior clients, agency partners and internal leadership
Ability to influence without direct authority and create alignment across complex stakeholder groups
People leadership, talent development and mentoring experience
Commercial mindset with experience identifying growth opportunities and contributing to account health and profitability
Comfort working with data, insights and measurement while maintaining a strategic perspective

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three days per week in the office, unless additional in-office days are directed
Equal employment opportunities
Inclusive team environment
Recruitment privacy protections