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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, launching, and optimizing paid media campaigns across various platforms, with a strong analytical mindset for tracking and improving campaign performance. Proficient in budget management, audience targeting, and client communication, ensuring effective collaboration and presentation skills.
Highest-signal resume keywords
Paid Search Campaign ManagementPaid Social Campaign ExecutionBudget ManagementAnalytical Problem-SolvingClient-Facing Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationAudience-Targeting StrategiesData AnalysisBid ManagementAd Creative DevelopmentLanding Page PerformanceExcel ProficiencyDoubleClick SearchGoogle TrendsKey Performance Indicator Reporting
Soft Skills
Excellent Communication SkillsAgility and AdaptabilityProactive Team PlayerDetail-OrientedCuriosity
Tools & Technologies
Google AdsYouTubeMetaTikTokSnapchat
Industry Keywords
Paid Media CampaignsEntertainment ExperienceBrand CampaignsClient CommunicationQuick-Turnaround Environment
About the role
Key responsibilities & impact- Plan, launch, and optimize paid media campaigns across Google, YouTube, Meta, TikTok, Snapchat, and other platforms
- Build and manage paid search campaigns from setup through reporting
- Own budgets, bid management, negative keyword strategies, ad creative, and landing page performance
- Track, analyze, and optimize campaigns based on goals and data
- Use DoubleClick Search and Google Trends to drive decisions
- Plan and execute paid social campaigns across multiple platforms
- Build audience-targeting strategies and boost client content
- Monitor budget pacing, adjust bids, and troubleshoot issues in real time
- QA campaigns, report on key performance indicators, and identify improvement opportunities
- Collaborate in internal and client-facing meetings for Disney paid media campaigns
Requirements
What you’ll need- Bachelor’s degree or relevant experience
- 1+ years paid search and paid social experience (agency or in-house)
- Experience with large brand campaigns; entertainment experience is a bonus
- Excellent written and verbal communication skills
- Client-facing communication and presentation skills
- Ability to articulate and communicate clearly in internal and client-facing meetings
- Ability to be agile and adaptable in a quick-turnaround business environment
- Self-starter able to deal with ambiguity
- Analytical mindset with proactive problem-solving and critical-thinking abilities
- Proven team player who works well under pressure
- Strong Excel skills
- Confidence with data and digital tools
- Organized, detail-oriented, curious, collaborative, and proactive
Benefits
Comp & perks- Hybrid work arrangement
- Office attendance policy with a minimum of three days per week
- Equal employment opportunity commitment
