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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated media planning, client relationship management, and campaign financial administration. Proficient in utilizing media research tools and maintaining detailed media plans to ensure successful campaign execution.
Highest-signal resume keywords
Integrated Media PlanningClient Relationship ManagementMedia Research Tools ProficiencyCampaign Financial AdministrationExcellent Written And Verbal Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningCampaign Performance EvaluationBudget TrackingMedia Buying CoordinationMedia Points Of View Preparation
Soft Skills
Client Service OrientationStrong Attention To DetailOrganizational SkillsProactive Problem SolvingCollaboration
Tools & Technologies
Microsoft Office SuiteVividataNumerisPrismaGuideline
Industry Keywords
Integrated Advertising AgencyMedia LandscapeCampaign ImplementationMedia Partner RelationshipsBudget Control Reports
About the role
Key responsibilities & impact- Manage the media planning product by preparing and presenting media plans, proposals, and analysis
- Prepare, write, and present integrated media plans, proposals, and analysis aligned with client objectives
- Maintain and update media plans and evaluate campaign performance against approved budgets, schedules, and deliverables
- Prepare and present evaluations of media opportunities, trends, and issues for clients
- Build and maintain client and media partner relationships
- Initiate and coordinate the media buying process
- Coordinate campaign implementation and trafficking, including communication of campaign details, creative assets, specifications, tags, and launch requirements
- Oversee day-to-day administration and maintenance of media plans, schedules, campaign records, and stakeholder information
- Support campaign financial administration, including tracking media spend, billing and invoice reviews, budget reconciliations, and discrepancy resolution
- Prepare client finance reports and budget control reports (BCRs)
- Track and manage client budgets, flagging discrepancy, overspend, and underspend risks
- Support campaign post reports by gathering and validating delivery data and performance results
- Source and evaluate media partner proposals
- Assist with presentations, visual summaries, schedules, and reports
- Prepare media points of view (POVs) and evaluations
- Stay current with major media partner updates and develop knowledge of the media landscape
Requirements
What you’ll need- Post-secondary education or equivalent professional experience
- Minimum one (1) year of experience in integrated media planning
- Experience within an integrated advertising agency an asset
- University/College degree in advertising/marketing preferred
- Driven desire to develop and excel in a media career
- Client service oriented
- Strong learning agility, with a passion for continuous development
- Proficient with media research tools (e.g. Vividata, Numeris)
- Proficient with media tools (e.g. Prisma, Guideline)
- Excellent written and verbal communication skills
- Highly developed organizational skills with strong attention to detail and accuracy
- Ability to work well and multi-task
- Ability to work collaboratively as well as independently
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to develop and foster relationships with media partners
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
Benefits
Comp & perks- Hybrid work arrangement
- Employees work in the office for a minimum of three days a week, unless additional in-office days are directed
- Inclusive team environment
- Talent development opportunities