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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, launching, and optimizing paid media campaigns across multiple platforms, with a strong analytical mindset to track and improve campaign performance. Proficient in budget management, audience targeting strategies, and effective communication in client-facing contexts.
Highest-signal resume keywords
Paid Search ExperiencePaid Social ExperienceBudget ManagementAnalytical MindsetStrong Excel Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationAudience TargetingAd Creative ManagementData AnalysisReportingBid ManagementNegative Keyword StrategiesPerformance TrackingProblem-SolvingPresentation Skills
Soft Skills
Excellent CommunicationAgilityAdaptabilityTeam PlayerDetail-Oriented
Tools & Technologies
DoubleClick SearchGoogle Trends
Industry Keywords
Paid Media CampaignsClient-FacingEntertainment ExperienceQuick Turnaround Environment
About the role
Key responsibilities & impact- Plan, launch, and optimize paid media campaigns across Google, YouTube, Meta, TikTok, Snapchat, and other platforms for Disney
- Build and manage paid search campaigns from setup through reporting
- Own budgets, bid management, negative keyword strategies, ad creative, and landing-page performance
- Track, analyze, and optimize campaigns based on goals and data
- Use DoubleClick Search and Google Trends to drive decisions
- Plan and execute paid social campaigns across multiple platforms
- Build audience-targeting strategies and boost client content
- Monitor budget pacing, adjust bids, and troubleshoot issues in real time
- QA campaigns, report on key performance indicators, and identify improvement opportunities
Requirements
What you’ll need- Bachelor’s degree or relevant experience
- 1+ years paid search and paid social experience in an agency or in-house setting
- Experience with large brand campaigns; entertainment experience is a bonus
- Excellent written and verbal communication skills in client-facing contexts
- Ability to articulate and communicate clearly in internal and client-facing meetings
- Ability to be agile and adaptable within a quick turnaround business environment
- Self-starter able to deal with ambiguity
- Analytical mindset with proactive problem-solving and critical-thinking abilities
- Strong presentation skills and ability to convey complex ideas clearly and concisely
- Proven team player able to work well under pressure
- Strong Excel skills
- Confidence with data and digital tools
- Organized, detail-oriented, curious, collaborative, and proactive
Benefits
Comp & perks- Hybrid work arrangement
- Employees work in the office a minimum of three days a week, unless additional in-office days are directed
- Equal employment opportunity policy
