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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital media planning and execution, with a strong focus on campaign creation, performance analysis, and client communication. Proficient in utilizing Business Intelligence tools and data visualization techniques to enhance campaign effectiveness and insights.
Highest-signal resume keywords
Digital Buying ExpertiseDemand-Side Platform ExperienceData Visualization with TableauMicrosoft Excel ProficiencyCampaign Workflow Tools Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Media PlanningCampaign CreationData Analysis MethodologiesPerformance Measurement TechniquesProgrammatic Buying
Soft Skills
Attention to DetailSelf-ManagementCross-Functional Team CollaborationWritten CommunicationVerbal Communication
Tools & Technologies
Business Intelligence ToolsDemand-Side PlatformsDoubleVerifyTableauPrisma
Industry Keywords
Digital Activation ProcessCampaign SetupClient CommunicationData SourcesMedia Measurement
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Provide day-to-day support for the development and execution of digital media plans
- Ensure pacing, performance, and the Digital Activation Process are activated correctly
- Ensure implementation of the Digital Activation Process across programmatic buying
- Build campaigns and deploy best practices across campaigns
- Participate in daily and weekly client communications
- Coordinate campaign setup, adjustments, and performance with the broader Activation team
- Work with the Strategy team to understand goals, address client needs, and communicate results and insights to clients
- Own the campaign creation process
- Implement Business Intelligence tools and new capabilities, including new supply and data sources and media measurement techniques
Requirements
What you’ll need- 1-2 years of experience
- Expert knowledge of digital buying
- Hands-on experience using demand-side platforms a plus
- Experience working with large data sets and understanding of methodologies for evaluating data
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Excellent written and verbal communication skills
- Proven ability to work with and influence cross-functional teams
- Strong Microsoft Excel skills and ability to coach others on shortcuts
- Working knowledge of third-party verification tools including DoubleVerify
- Hands-on experience with data visualization tools including Tableau
- Hands-on experience with campaign workflow tools including Prisma
Benefits
Comp & perks- Hybrid work arrangement
- Minimum three days per week in the office, unless additional in-office days are directed
- Equal employment opportunities
