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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media planning, budget management, and data analysis while effectively collaborating across teams to deliver integrated media strategies. Proficient in utilizing digital platforms and automation tools to enhance workflow efficiency and campaign tracking.
Highest-signal resume keywords
Media Planning ExperienceBudget ManagementData AnalysisCollaboration SkillsConsumer Behavior Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media FundamentalsCampaign TrackingResearch SkillsReporting SkillsPlanning Documentation
Soft Skills
Strong OrganizationEffective CommunicationCollaborationFollow-ThroughLeadership Skills
Tools & Technologies
Digital PlatformsPlanning ToolsMeasurement SystemsAI-Enabled ToolsAutomation Tools
Industry Keywords
CPGConsumer BrandsRetail DynamicsCommerce ContextAudience Insights
About the role
Key responsibilities & impact- Support the development and delivery of integrated media plans, with ownership of defined workstreams, budgets, analysis, and coordination
- Build knowledge of assigned brands, consumers, categories, retail or commerce context, and business objectives
- Gather audience, category, competitive, cultural, and media information; organize findings and identify planning implications
- Support paid media recommendations, channel roles, reach and frequency projections, and full-funnel planning
- Maintain budgets, flowcharts, authorizations, media plans, pacing documents, status sheets, and other planning records
- Pull and organize projections, platform data, research, and campaign results; check inputs and flag gaps or inconsistencies
- Coordinate plan changes, timelines, meeting recaps, and deliverables with the expanded team and media partners
- Complete quality checks and communicate risks, dependencies, and timing changes promptly
- Use digital platforms, research sources, planning tools, measurement systems, automation, AI-enabled tools, and agentic workflows for research, organization, analysis, recommendations, and reporting
- Track campaign outcomes against brand and performance measures and summarize results, learnings, and follow-up questions
- Collaborate with teams across media, commerce, CRM, creative, content, creators, data, technology, analytics, and measurement
- Support assistants through example, guidance, and quality review; seek and apply feedback
Requirements
What you’ll need- 1–2 years of media planning experience, or equivalent relevant experience
- Experience with CPG or consumer brands, or transferable experience demonstrating knowledge of consumer behavior and category, retail, or commerce dynamics
- Working understanding of media fundamentals and comfort planning across channels and platforms
- Basic experience with budgets, planning documentation, research, reporting, and campaign tracking
- Comfort working with data, analytics, measurement, and presentation materials; ability to explain findings clearly
- Interest in developing digital, platform, automation, AI-enabled, and agentic workflow fluency, with care for accuracy and responsible use
- Strong organization, communication, collaboration, and follow-through; readiness to take ownership of defined deliverables and grow leadership skills
- Bachelor’s degree or equivalent combination of education and relevant experience
Benefits
Comp & perks- Hybrid work arrangement with a minimum of three days per week in the office, unless additional in-office days are directed by the agency or manager
- Equal employment opportunities and inclusive teams
- Personal data processed in accordance with Omnicom’s Recruitment Privacy Notice