Senior Consultant

Omnicom

. Analyze user needs, search behavior, prompts, queries, and decision journeys to determine audience intent and information needs .

Posted 11/12/2026full-timeUnited StatesSenior💰 $95,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO, digital marketing, and analytics, with a strong ability to translate audience needs and search intent into actionable content and experience improvements. Proficient in leveraging AI and emerging technologies to enhance discoverability and optimize client strategies.

Highest-signal resume keywords

SEO FundamentalsDigital Marketing StrategyAnalytical SkillsContent OptimizationClient Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEODigital MarketingContent OptimizationAnalyticsSearch Intent AnalysisInformation ArchitectureCrawlabilityIndexationMeasurementCustomer Journey Mapping

Soft Skills

Strong CommunicationPresentation SkillsStakeholder AlignmentProblem StructuringCuriosity

Tools & Technologies

SEMrushBrightEdgeGoogle Analytics 4Looker StudioPower BITableauChatGPTMicrosoft CopilotScreaming FrogGoogle Search Console

Industry Keywords

Digital StrategyClient ResultsCompetitive IntelligenceAI DiscoverabilityContent Architecture

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Analyze user needs, search behavior, prompts, queries, and decision journeys to determine audience intent and information needs
Evaluate client visibility across organic search, AI-powered search, and large language models
Assess branded and non-branded intent, competitive visibility, citations, mentions, recommendations, source authority, and third-party influence
Identify gaps in client experiences, competitor answers, and third-party sources
Determine how content, technical, authority, and experience factors affect discoverability
Translate discoverability insights into prioritized recommendations across marketing strategy, technology, measurement, content, and experiences
Identify opportunities to improve high-value content and decision-support experiences
Recommend improvements to content architecture, customer journeys, taxonomy, internal linking, structured information, and digital experiences
Contribute to strategic roadmaps balancing near-term optimization with long-term transformation
Execute client workstreams and deliverables from analysis through recommendations and delivery
Partner with managers and multidisciplinary teams, build stakeholder alignment, and support or mentor junior team members
Turn ambiguous business questions into hypotheses, analyses, workplans, and actionable next steps
Present findings and recommendations to technical, non-technical, and executive audiences
Connect SEO and AI discoverability strategy to marketing, content, product, UX, analytics, engineering, and technology priorities
Contribute to measurement approaches and recurring performance reporting
Support ongoing optimization programs
Contribute to proposals, pitches, POVs, Scopes of Work, and new-business opportunities
Help build AI discoverability methodologies, frameworks, tools, training, and best practices

Requirements

What you’ll need

3–5 years of experience in SEO, digital marketing, content, analytics, digital strategy, or consulting
Track record of delivering client or business results as an individual contributor
Experience using audience needs, search intent, and customer journeys to shape strategy and recommendations
Ability to translate business and marketing priorities into content, page, and experience improvements
Experience solving digital, search, content, marketing, or customer experience challenges in complex organizations
Working knowledge of SEO fundamentals, including content optimization, crawlability, indexation, information architecture, and measurement
Strong analytical skills and ability to synthesize digital analytics, search, competitive intelligence, and qualitative and quantitative data into actionable insights
Strong communication and presentation skills; ability to facilitate conversations and build alignment among technical and non-technical stakeholders
Growing comfort engaging senior executives
Ability to structure ambiguous problems, own workstreams or deliverables, and independently move work forward with guidance from senior team members
Curiosity about AI, emerging technology, and changing discovery behavior
Familiarity with SEO and GEO/AEO platforms such as SEMrush, BrightEdge, Screaming Frog, Ahrefs, Conductor, Google Search Console, Profound, or similar
Familiarity with analytics and reporting tools such as Google Analytics 4, Looker Studio, Power BI, Tableau, or similar
Familiarity with AI and LLM platforms such as ChatGPT, Microsoft Copilot, Claude, Gemini, Perplexity, or similar
Familiarity with Excel, PowerPoint, Teams, SharePoint, and Loop
Ability to learn new platforms and apply them to client challenges

Benefits

Comp & perks

Hybrid work arrangement
Minimum three days per week in the office, unless additional in-office days are directed by the agency or manager
Equal employment opportunity commitment