Senior Director, Business Analytics

Omnicom

. Consult with clients to identify business problems and opportunities and develop analytics roadmaps that create measurable business impact .

Posted 9/24/2026full-timeNew York City • New York • United StatesSenior💰 $180,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data and analytics, particularly in marketing analytics and audience-based strategies, with a strong ability to lead teams and develop actionable insights from complex data. Proven track record in client relationship management, strategic problem-solving, and effective communication.

Highest-signal resume keywords

Data And Analytics ExperienceAudience-Based MarketingLeadership And MentoringClient Relationship ManagementIntegrated Marketing Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsAudience SegmentationMeasurement PlansBudgetingRevenue ForecastingROI DevelopmentData LakesData Clean Rooms1st- And 3rd-Party Data SolutionsAnalytic Skills

Soft Skills

Critical ThinkingProblem-SolvingCommunication SkillsPresentation SkillsOrganization

Industry Keywords

Marketing AnalyticsDigital ConsultingMedia Campaign PlanningCustomer Journey DevelopmentStrategic Marketing

About the role

Key responsibilities & impact

Consult with clients to identify business problems and opportunities and develop analytics roadmaps that create measurable business impact
Lead consumer segmentation and audience identification processes
Advise client leads and senior clients on audience strategy, measurement, and advanced analytics
Share perspectives on industry changes in data and analytics, including future measurement, clean rooms, and attention measurement
Lead development and execution of measurement plans and revise them based on ongoing learnings
Distill complex concepts and analytics solutions into compelling data stories with actionable conclusions
Identify brand- and portfolio-level growth opportunities, innovation, and adoption of new analytics technologies
Investigate the impact of new data sources and technologies on marketing and relevant industry verticals
Provide ad hoc support to solve broad strategic marketing problems
Lead and mentor direct reports, assess capabilities, establish career growth roadmaps, and set skill-development goals
Partner with Planning and Investment teams on annual budget setting, media plan development, and budget and plan optimization
Recruit new talent
Stay current on industry trends through research, training, and industry events

Requirements

What you’ll need

A university degree
11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Industry knowledge in marketing analytics and data, including 1st- and 3rd-party data solutions, data lakes, data clean rooms, aggregated and user-level data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Expertise in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, and ability to clarify strategic and operational data and analytics issues
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong client relationship experience
Strong communication and presentation skills
Ability to translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues
Organization, attention to detail, prioritization, business writing and presenting, conducting analysis, and project management skills
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

Comp & perks

Hybrid work arrangement
Equal employment opportunity commitment
Inclusive workplace and talent development focus