Senior Director, Business Analytics

Omnicom

. Consult with clients to identify business problems and opportunities and develop analytics roadmaps .

Posted 11/6/2026full-timeUnited StatesSenior💰 $3,500 - $4,000 per weekWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in data and analytics, particularly in marketing analytics and audience-based strategies. Proven leadership in mentoring teams, developing analytics roadmaps, and optimizing media plans while effectively communicating complex data insights.

Highest-signal resume keywords

Data And Analytics ExperienceAudience-Based MarketingLeadership And MentoringClient Relationship ManagementIntegrated Marketing Expertise

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalyticsAudience SegmentationMeasurement PlansBudgetingRevenue ForecastingROI DevelopmentData SolutionsCritical ThinkingProblem SolvingSolution Development

Soft Skills

Communication SkillsPresentation SkillsTraining And CoachingPrioritizationProject Management

Tools & Technologies

Data LakesData Clean RoomsFirst-Party Data SolutionsThird-Party Data SolutionsAggregated DataUser-Level Data

Industry Keywords

Marketing AnalyticsDigital ConsultingAdvertisingMedia Campaign PlanningConsumer Insights

About the role

Key responsibilities & impact

Consult with clients to identify business problems and opportunities and develop analytics roadmaps
Lead consumer segmentation and audience identification processes
Advise client leads and senior clients on audience strategy, measurement, and advanced analytics
Share points of view on industry changes in data and analytics, including measurement, clean rooms, and attention measurement
Lead development and ongoing revision of measurement plans
Distill complex concepts and analytics solutions into compelling data stories with actionable conclusions
Identify brand- and portfolio-level growth opportunities, innovation, and adoption of new analytics technologies
Investigate the impact of new data sources and technologies on marketing and relevant verticals
Provide ad hoc support to solve broad strategic marketing problems
Lead and mentor direct reports, assess capabilities, and establish career-growth goals
Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
Recruit new talent
Research industry trends and developments, participate in training, and attend industry events

Requirements

What you’ll need

University degree
11+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Industry knowledge in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Expertise in audience-based marketing and data-driven advertising
Analytic, critical-thinking, problem-solving, and solution-development skills related to data and analytics
Proven leadership ability and strong client relationship experience
Strong communication and presentation skills
Ability to train and coach colleagues, prioritize work, conduct analysis, and manage project scope, budgeting, and timing
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three days per week in the office, subject to local law and agency or manager direction
Inclusive workplace and equal employment opportunities
Recruitment privacy protections