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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in data and analytics, particularly in marketing analytics and audience-based strategies. Proven ability to lead teams, develop actionable insights, and translate complex data into compelling narratives for client engagement.
Highest-signal resume keywords
Data And Analytics ExperienceAudience-Based MarketingLeadership And MentoringClient Relationship ManagementIntegrated Marketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalyticsAudience SegmentationMeasurement PlanningBudgetingRevenue ForecastingROI DevelopmentData Clean Rooms1st And 3rd Party Data SolutionsCritical ThinkingProblem-Solving
Soft Skills
Stellar CommunicationPresentation SkillsTraining And CoachingStrategic ThinkingCollaboration
Industry Keywords
Marketing AnalyticsDigital ConsultingMedia Campaign PlanningData LakesCustomer Journey Development
About the role
Key responsibilities & impact- Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps
- Lead consumer segmentation and audience identification processes
- Advise client leads and senior clients on audience strategy, measurement, and advanced analytics
- Share points of view on industry changes in data and analytics, including measurement, clean rooms, and attention measurement
- Lead development and execution of measurement plans and revise them based on ongoing learnings
- Distill complex concepts and analytic solutions into compelling data stories with actionable conclusions
- Identify growth opportunities at brand and portfolio level through innovation and adoption of new analytics technologies
- Investigate the impact of new data sources and technologies on marketing and relevant industry verticals
- Provide ad hoc support to solve broad strategic marketing problems
- Lead and mentor direct reports, assess capabilities, define career-growth roadmaps, and set development goals
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing optimization
- Recruit new talent
- Conduct research, engage in training, and attend industry events to stay current on industry trends
Requirements
What you’ll need- A university degree
- 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Industry knowledge in marketing analytics and data, including 1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
- Expertise in audience-based marketing and data-driven advertising
- Analytic skills, critical thinking, and ability to clarify strategic and operational data and analytics issues
- Problem-solving skills to drive issues to resolution
- Proven leadership ability and strong client relationship experience
- Stellar communication and presentation skills
- Ability to translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues, prioritize work, conduct analysis, and manage project scope, budgeting, and timing
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Benefits
Comp & perks- Hybrid work arrangement with a minimum of three in-office days per week, unless additional in-office days are directed
- Inclusive workplace and equal employment opportunities