Senior Director, Integrated Investment

Omnicom

. Drive measurable business outcomes by amplifying online presence and optimizing performance across digital channels .

Posted 10/16/2026full-timeUnited StatesSenior💰 $120,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing data-driven performance media strategies across Search, Social, Programmatic, and E-commerce platforms, while optimizing media spend and improving business outcomes through real-time insights and audience signals.

Highest-signal resume keywords

Data-Driven Performance Media StrategiesSearch (Paid And Organic) ExpertiseProgrammatic Buying And Bidding StrategiesAudience Signals And Real-Time InsightsStrategic Direction Contribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Media StrategiesSearch OptimizationSocial Media StrategyProgrammatic AdvertisingE-Commerce PlatformsData AnalysisBudget AllocationTargeting StrategiesConversion OptimizationMedia Spend Efficiency

Soft Skills

Problem SolvingStrategic ThinkingCollaborationAdaptabilityCommunication

Industry Keywords

Digital MarketingPerformance FunnelMedia ActivationsEngagementVisibilityReturn On InvestmentAgency ImpactFunctional StrategiesComplex Problem SolvingNetwork Impact

About the role

Key responsibilities & impact

Drive measurable business outcomes by amplifying online presence and optimizing performance across digital channels
Develop and execute data-driven strategies to improve visibility, engagement, conversion, and return on investment
Leverage performance data, audience signals, and real-time insights to optimize media activations
Refine search and activation strategies across dynamic digital ecosystems
Ensure efficient use of media spend
Continuously improve outcomes across the full performance funnel
Contribute to functional strategies and the organization’s strategic direction
Tackle unique and complex problems with far-reaching business, network, and agency impacts

Requirements

What you’ll need

Extensive and in-depth expertise in the relevant job discipline
Broad knowledge across related fields
Recognized as an expert within the agency
Ability to tackle unique and complex problems with significant business, network, or agency impact
Ability to contribute to functional strategies and shape organizational strategic direction
Expertise across Search (paid and organic), Social, Programmatic, Addressable media, and E-commerce platforms
Experience developing and executing data-driven performance media strategies
Experience using performance data, audience signals, and real-time insights
Experience with programmatic buying, bidding strategies, targeting, and budget allocation

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office a minimum of three days a week, subject to local law and agency or manager direction
Equal employment opportunity commitment
Inclusive workplace and talent development focus