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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics and data-driven advertising, with a strong ability to develop and execute measurement plans while leading and mentoring teams. Proven track record in audience strategy, client relationship management, and problem-solving within integrated marketing contexts.
Highest-signal resume keywords
Marketing Analytics ExpertiseAudience-Based MarketingData-Driven AdvertisingLeadership and MentoringClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisAudience SegmentationMeasurement Plan DevelopmentBudgetingRevenue ForecastingROI DevelopmentCritical ThinkingProblem-SolvingProject ManagementAnalytic Skills
Soft Skills
Stellar CommunicationPresentation SkillsCoaching and TrainingClient Advisory
Tools & Technologies
Data LakesData Clean Rooms1st Party Data Solutions3rd Party Data Solutions
Industry Keywords
Integrated MarketingMedia Campaign PlanningConsumer SegmentationStrategic MarketingMarketing Trends
About the role
Key responsibilities & impact- Consult with clients to identify business problems and opportunities and develop practical analytics roadmaps
- Lead consumer segmentation and audience identification processes
- Advise client leads and senior clients on audience strategy, measurement, and advanced analytics
- Share points of view regarding industry changes in data and analytics
- Lead development and execution of measurement plans and revise them based on learnings
- Distill complex concepts and analytic solutions into compelling data stories with actionable conclusions
- Identify brand and portfolio growth opportunities and support adoption of new analytics technologies
- Investigate the impact of new data sources and technologies on marketing
- Provide ad hoc support to solve strategic marketing problems
- Lead and mentor direct reports, assess capabilities, and establish career-growth goals
- Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
- Recruit new talent
- Research industry trends, engage in training, and attend industry events
Requirements
What you’ll need- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics
- Problem-solving skills to drive issues to resolution
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills
- Ability to train and coach colleagues for growth, including business writing and presenting, conducting analysis, and project management (scope, budgeting, timing)
- A university degree
- 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required