Senior Group Director, Business Analytics

Omnicom

. Set the vision, strategy, and roadmap for marketing sciences solutions across a portfolio of clients .

Posted 10/7/2026full-timeUnited StatesSenior💰 $200,000 - $225,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and data strategies, with a strong focus on audience-based marketing and data-driven advertising. Proven leadership in guiding teams, optimizing budgets, and translating complex data into actionable marketing solutions.

Highest-signal resume keywords

Marketing Analytics ExpertiseAudience-Based MarketingData Strategy DevelopmentLeadership and MentoringClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsData StrategyBudgetingRevenue ForecastingROI DevelopmentCritical ThinkingProblem-SolvingProject ManagementData LakesData Clean Rooms

Soft Skills

Stellar CommunicationPresentation SkillsCoachingTrainingAdaptability

Industry Keywords

1st-Party Data3rd-Party DataIntegrated MarketingMedia PlanningAdvertising TechnologiesUser-Level DataMarketing SciencesAudience SolutionsMeasurement PlaybooksEmerging Technologies

About the role

Key responsibilities & impact

Set the vision, strategy, and roadmap for marketing sciences solutions across a portfolio of clients
Define and execute data strategies to uncover data opportunities and maximize value from 1st-, 2nd-, and 3rd-party data
Advise clients on how data and analytics can unlock strategic opportunities
Use data creatively to solve client business challenges and support growth
Provide thought leadership on analytics, research, measurement, and ad-technology concepts, methods, and tools
Develop audience solutions with Planning and Investment teams
Advise client leads and senior clients on audience strategy, measurement, and advanced analytics
Partner with Planning and Investment teams on annual budget setting, media plan development, and budget and plan optimization
Share points of view on industry changes in data and analytics
Investigate the impact of new data sources and technologies on marketing and brand verticals
Lead and mentor direct reports, assess capabilities, and establish career-growth goals
Provide methodological support, coaching, training, and advice to direct reports and broader teams
Recruit new talent
Lead development of audience and measurement playbooks
Build the pipeline and own Marketing Sciences revenue goals
Help develop and grow DTA offerings through points of view and knowledge exchange
Research industry trends, engage in training, and attend industry events

Requirements

What you’ll need

Industry knowledge in marketing analytics and data, including 1st- and 3rd-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Expertise in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, and ability to clarify strategic and operational data and analytics issues
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong client relationship experience
Stellar communication and presentation skills
Ability to translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues in business writing, presenting, analysis, project management, scope, budgeting, and timing
Ability to work in ambiguous situations
Passion for adopting emerging technologies in advertising
A university degree
13+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

Comp & perks

Hybrid work arrangement with a minimum of three days per week in the office, subject to additional in-office days directed by the agency or manager
Equal employment opportunities
Inclusive team environment
Recruitment privacy protections