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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing media relations strategies, with a strong focus on building relationships with key industry influencers in the financial, business, and technology sectors. Proficient in drafting media content and providing strategic counsel to clients while managing diverse teams effectively.
Highest-signal resume keywords
Media Relations Strategy DevelopmentClient ManagementTeam LeadershipExcellent Writing SkillsProficiency in Microsoft Office Suite
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media RelationsPress Release WritingPitch Letter DevelopmentMedia MonitoringStrategic CommunicationEditorial SkillsCampaign ExecutionRelationship ManagementMedia Coverage SecuringActivity Recommendations
Soft Skills
Proactive Team PlayerCreative Problem SolvingResults-DrivenAbility to Work Under Pressure
Tools & Technologies
Media Monitoring ToolsTracking and Reporting Tools
Industry Keywords
Public RelationsFinancial ServicesProfessional ServicesTechnology IndustryB2B MediaCorporate CommunicationsEarned MediaBusiness TrendsClient MeetingsPress Tours
About the role
Key responsibilities & impact- Support media strategy and execution for key campaigns and initiatives
- Develop strategic earned media plans and ideas with the US media relations practice and corporate affairs account teams
- Pitch stories to b2b, financial and corporate technology media to obtain top-tier earned coverage
- Strategize and manage outreach based on knowledge of industries and business trends
- Develop and maintain relationships with producers, reporters and contributors at top-tier business, financial and technology publications
- Draft news releases, pitch letters, fact sheets and other media relations content
- Lead others in developing, executing and delivering earned media campaigns
- Provide strategic media counsel to clients and teams
- Book and schedule press tours, deskside briefings and virtual meetings
- Supervise weekly, monthly and quarterly earned media reports
- Monitor client industry, competition and coverage and develop actionable strategies
- Prepare media updates for client meetings and conference calls
Requirements
What you’ll need- 5-7 years of relevant experience in PR or journalism
- Experience preferably in the financial services, professional services or tech industry
- Experience managing diverse teams
- Experience developing and maintaining relationships with financial, business and tech media and other key industry influencers
- Experience securing coverage in traditional, online and social media
- Excellent writing, communication and editorial skills
- Demonstrated experience in client management and account leadership
- Experience developing and executing media relations strategies across pre-launch, launch and post-launch phases
- Familiarity with writing plans, activity recommendations, messaging, press releases, media alerts, fact sheets and FAQs
- Proficiency in Microsoft Office Suite and media monitoring, tracking and reporting tools
- Proactive, creative, results-driven team player who works well under pressure
Benefits
Comp & perks- Hybrid work arrangement with a minimum of three days per week in the office
- Equal employment opportunity commitment
- Inclusive workplace and talent development opportunities