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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, communications planning, and omnichannel marketing, with a strong ability to leverage data and audience insights to drive strategic recommendations and influence senior stakeholders. Proven track record in developing integrated communications strategies and managing multiple workstreams in a collaborative environment.
Highest-signal resume keywords
Brand Strategy DevelopmentOmnichannel Marketing ExpertiseAudience Insights AnalysisStrategic Communications PlanningStakeholder Influence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningMessaging FrameworksCustomer Journey MappingMarket AssessmentData SynthesisResearch MethodologiesCompetitive AnalysisAudience SegmentationIntegrated Communications StrategiesAnalytical Skills
Soft Skills
StorytellingPresentation SkillsFacilitation SkillsProblem-SolvingCritical Thinking
Tools & Technologies
Microsoft Office SuiteAudience Intelligence ToolsAnalytics PlatformsConsumer Insight Resources
Industry Keywords
B2B MarketingAgency ExperienceConsumer BehaviorMarket DynamicsCultural Trends
About the role
Key responsibilities & impact- Lead development of brand, communications, and go-to-market strategies across key client accounts
- Partner with clients to identify growth opportunities and solve complex business challenges through strategic marketing solutions
- Develop brand and product positionings, messaging frameworks, audience strategies, and value propositions
- Guide strategic planning from insight development through activation, optimization, and measurement
- Leverage research, data, and audience insights to inform strategic recommendations
- Conduct market assessments, audience segmentation, competitive analyses, and category landscape reviews
- Identify emerging cultural, consumer, and industry trends
- Recommend research methodologies, craft guides, facilitate research, and shape takeaways with the marketing science team
- Translate insights into strategic narratives that inspire creative development and innovation
- Define channel roles within the customer journey and communications ecosystem
- Collaborate with media, analytics, account, creative, production, and communications planning teams
- Serve as a trusted strategic advisor to senior client stakeholders
- Present recommendations and facilitate workshops, planning sessions, and strategic discussions
- Provide strategic direction for creative thinking and integrated campaigns
- Contribute to thought leadership, award submissions, case studies, and agency best practices
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, Advertising, Psychology, or a related field
- 8+ years of experience in brand strategy, communications planning, account planning, brand planning, product marketing, or a related strategic discipline
- Agency experience strongly preferred
- Demonstrated success developing brand positioning, messaging frameworks, customer journeys, and integrated communications strategies
- Proven ability to influence senior stakeholders and lead strategic conversations with confidence
- Deep understanding of consumer behavior, audience insights, research, business and market dynamics
- Strong analytical skills to synthesize data, research, and business objectives into strategic recommendations
- Expertise in omnichannel marketing
- Exceptional storytelling, presentation, and facilitation skills
- Strong problem-solving and critical-thinking abilities
- Ability to manage multiple workstreams in a fast-paced, collaborative environment
- Proven success working across multidisciplinary teams and agency disciplines
- Advanced proficiency in Microsoft Office Suite, including PowerPoint, Excel, Word, and Outlook
- Experience with research methodologies, audience intelligence tools, analytics platforms, and consumer insight resources
- Experience in tech industry and with B2B companies a plus
Benefits
Comp & perks- Equal employment opportunities
- Inclusive team environment