SVP – Go To Market

Omnicom

. Define and execute Flywheel’s integrated global go-to-market strategy .

Posted 10/8/2026full-timeUnited StatesLead💰 $250,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing integrated global go-to-market strategies, with a strong focus on demand generation, pipeline management, and revenue operations. Proven ability to lead cross-functional teams and build strategic partnerships while driving measurable growth in complex environments.

Highest-signal resume keywords

Go-To-Market StrategyDemand GenerationRevenue OperationsFunnel ManagementAccount-Based Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementForecastingAttributionPerformance AnalyticsDigital AdvertisingECommerceConsultative Solution SellingCommercial LeadershipSales DevelopmentIntegrated Marketing

Soft Skills

Exceptional LeadershipEffective CommunicationNegotiation SkillsCollaborativeSolutions-Oriented

Tools & Technologies

CRM SystemsMarketing Automation SystemsPerformance Reporting Systems

Industry Keywords

Retail MediaCPGDigital CommerceMarketplacesHigh-Growth Environment

About the role

Key responsibilities & impact

Define and execute Flywheel’s integrated global go-to-market strategy
Align marketing, demand generation, events, BDRs, sales, and operations around shared commercial goals
Translate market trends, competitive intelligence, and client needs into positioning and growth plans
Establish operating rhythm, priorities, and accountability for the enterprise growth engine
Own the enterprise growth funnel from awareness and demand creation through new client acquisition
Oversee demand generation, account-based marketing, content, campaigns, executive engagement, and partnerships
Lead BDR coverage, prospecting, lead qualification, handoff, and pipeline acceleration
Partner with senior sales leaders to convert demand into qualified pipeline and closed revenue
Engage in priority pursuits, executive relationships, strategic negotiations, and high-value opportunities
Lead and develop teams across marketing, demand generation, events, BDRs, sales operations, revenue operations, and enterprise new business
Design organizational structure, roles, coverage model, talent strategy, and performance expectations
Oversee global brand, communications, content, digital, campaigns, thought leadership, and events
Establish processes for planning, pipeline management, forecasting, attribution, and performance reporting
Improve visibility into funnel health, conversion rates, deal velocity, marketing ROI, and revenue risk
Ensure consistent use of CRM, marketing automation, sales enablement, and reporting systems
Build relationships with senior decision-makers, strategic prospects, clients, partners, and technology providers
Represent Flywheel at industry conferences, client forums, executive roundtables, and strategic events

Requirements

What you’ll need

15+ years of experience in go-to-market, marketing, business development, enterprise sales, commercial leadership, or a related field
Significant experience leading global or multi-region teams
Proven success building and scaling integrated marketing, demand generation, sales development, new business, and/or revenue operations organizations
Demonstrated track record of driving measurable pipeline and revenue growth in a complex, high-growth environment
Deep experience in retail media, CPG, eCommerce, digital advertising, digital commerce, marketplaces, or related technology and services
Strong understanding of enterprise buying journeys, account-based marketing, demand generation, events, sales development, and consultative solution selling
Experience developing strategic partnerships and navigating matrixed organizations
Executive presence and credibility with C-suite stakeholders, clients, partners, and internal leadership teams
Exceptional leadership and talent-development skills
Strong commercial judgment
Expertise in funnel management, CRM and marketing automation systems, forecasting, attribution, revenue operations, and performance analytics
Highly effective communication, storytelling, and negotiation skills
Collaborative, entrepreneurial, and solutions-oriented
Willingness to travel as needed

Benefits

Comp & perks

Commission eligible
Hybrid work arrangement
Equal employment opportunity
Inclusive team environment