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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Communications strategy, lifecycle marketing, and customer education within a SaaS environment. Proven ability to drive product adoption, retention, and upsell initiatives while leveraging AI for operational efficiency.
Highest-signal resume keywords
Product Marketing ExperienceLifecycle ManagementCampaign Operations AutomationStakeholder ManagementFluency in AI
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product CommunicationsLifecycle MarketingUpsell StrategiesRetention MetricsCampaign ManagementData AnalysisCustomer EducationSegmentation TechniquesChurn PreventionEcommerce Marketing
Soft Skills
Clear CommunicationStructured Operating StyleBias for SpeedTeam LeadershipCross-Functional Collaboration
Tools & Technologies
Automation ToolsAI ApplicationsWebinar PlatformsMarketing Technology
Industry Keywords
SaaSProduct-Led GrowthCustomer ExperienceMartechSMB
About the role
Key responsibilities & impact- Create, align, and implement the Product Communications strategy across Product, GTM, CX, and leadership
- Own launch follow-ups, customer education, segmentation, and product adoption
- Build upsell flows and churn-prevention automations, taking ownership of churn contribution
- Grow the webinar and partner program and enable product presentations
- Automate campaign operations and speaker and partner coordination using automation and AI
- Clarify how the organization works with Product Communications
- Equip Sales, CX, Support, and Marketing with current product information
- Hire for open roles, including lifecycle, and define team structure and responsibilities
- Track launch adoption, retention impact, revenue, and churn contribution; report results to leadership and optimize programs
- Lead the Product Communications team within Customer Experience while working closely with Product and Marketing
Requirements
What you’ll need- Several years in product marketing, lifecycle, or product communications in SaaS, ideally SMB and product-led
- Hands-on direct marketing experience is preferred: you've run campaigns at scale or led the team that did
- A track record in lifecycle, upsell, and retention, with the numbers to show for it
- Experience managing stakeholders in a cross-functional org
- A structured operating style with clarity, direction, and processes
- A bias for speed: ship, test, and iterate rather than wait for perfection
- Genuine fluency with AI and daily use of AI to remove manual work
- Precise written and verbal communication in fluent English
- Ecommerce or martech experience is an advantage
Benefits
Comp & perks- Quarterly salary reviews
- An unlimited learning budget for self-improvement complying with the best interest of Omnisend
- Private health insurance
- Unlimited access to psychotherapy
- Flexible working hours and remote work possibilities
- Workstation budget
- Personalised work anniversary gifts, such as house cleaning, spa treatments, international flights etc.
- Working methods and best practices inspired by the best tech companies in Silicon Valley
- Senior colleagues (over 70%) enable us to have a high-performing, productive environment where your growth will accelerate
- Attractive workations and team-led team-building events