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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on Google Ads budget management, strategic optimization of Search and Shopping campaigns, and effective team leadership in agile environments. Proficient in data analysis and real-time decision-making to drive campaign success and achieve customer acquisition cost targets.
Highest-signal resume keywords
Performance MarketingGoogle Ads Budget ManagementData-Driven MindsetTeam LeadershipGerman Proficiency (C1)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search Engine Advertising (SEA)Campaign OptimizationAttribution ModelsCohort AnalyticsStrategic Funnel Development
Soft Skills
Agile LeadershipData AnalysisDecision-Making
Tools & Technologies
Google AdsYouTube CampaignsScrumKanban
Industry Keywords
Customer Acquisition Cost (CAC)Performance ReportingBranded TrafficVideo Sales Letters (VSLs)
About the role
Key responsibilities & impact- Strategic budget allocation across all Google channels
- Optimizing low-performing campaigns, such as underperforming PMax or Demand Gen campaigns
- Leading agile sprints and coordinating the Google Squad to achieve CAC targets
- Developing and preparing the strategic SEA-funnel offensive for upcoming quarters
- Managing interfaces with the Brand Squad to maximize the use of high-end video assets (VSLs) for YouTube campaigns
- Managing the combination of highly efficient branded traffic and profitable scaling of generic Search and Shopping campaigns
Requirements
What you’ll need- Several years of experience in performance marketing or SEA, with responsibility for Google Ads budgets
- Experience leading teams with short decision-making and feedback cycles, such as weekly performance reporting, as well as continuous data-driven reprioritization
- Strong data-driven mindset, with confidence working with real-time data, attribution models, and cohort analytics
- Strategic ability to orchestrate complex Search and Shopping funnels
- German proficiency at least at C1 level
- English proficiency at B2 level or above
- Experience with Scrum or Kanban is a plus, but not required
Benefits
Comp & perks- Fully mobile working and flexibility: Work from anywhere in Germany with a high level of trust
- 30 days of vacation plus 2 additional charity days
- Corporate benefits
- Fitness allowance
- Mental health platform (Nilo Health)
- Mobility allowance
- Pet sponsorship
- Team events
- Product packages
- Always a listening ear for you